4 Best Practices for Developing mHealth Apps

22Feb
4 Best Practices for Developing mHealth Apps

Healthcare providers are now recognising patients as customers, tailoring their services to meet specific needs at each stage of the patient journey. mHealth apps are fast becoming one of the best tools for this type of personalised patient-centered care, empowering patients through providing relevant and easily accessible information.

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Why mHealth is Essential for Patient Engagement

17Feb
Why mHealth is Essential for Patient Engagement

As the healthcare industry continues to digitally transform, providers are focused on adopting new strategies to enhance workflows and boost patient engagement. In particular, mobile health (mHealth) has introduced new and innovative approaches in healthcare that support patient engagement and value-based care models.

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Posted on February 9, 2017 in - Mobile Apps, Best Practices

Digitisation: The Future of Corporate Strategy

09Feb
Future Technologies Header

Digitisation is occurring at a rapid rate, and businesses are scrambling to adapt. The focus of corporate strategy should now be shifted to implementing new digital initiatives aimed at increasing the efficiency of business.

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Posted on February 3, 2017 in - App Development, - Mobile Apps, Best Practices

3 Reasons Native Apps Are Better For User Engagement

03Feb
Native Apps vs Web Apps

Apps are continuing to dominate the mobile ecosystem, with the consumption and usage of mobile devices rapidly increasing. Herein lies the importance of implementing native apps as a strategy for improving user engagement. 

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Posted on January 27, 2017 in - Mobile Apps, Best Practices

Going Digital: How Digital Strategy Can Improve CSR

27Jan
Digital Publishing saves papers

The integration of Corporate Social Responsibility (CSR), strategy and brand identity has become an integral part of business. Organisations are now leveraging technologies, and digital strategy, to tackle the bigger issues surrounding CSR.

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Posted on January 6, 2017 in - Communications, - Mobile Apps, Best Practices

5 ‘Must Haves’ For Any Corporate Communications Platform

06Jan
multiple devices

Communication platforms are an increasingly important and powerful business tool. Successful communication strategies rely on an integrated and interactive approach. When strategising for 2017, take into account these 5 ‘must haves’ for any corporate communications platform.

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Posted on October 14, 2016 in - Communications, Best Practices

Multichannel vs. Omnichannel Communications

14Oct
Omnichannel channel

In an increasingly digital world, businesses have to compete to keep consumers and employees engaged online. Which is why organisations need to deliver unified communications across all branded touch-points. This is the foundation of omnichannel communications.

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Posted on August 17, 2016 in - Communications, Best Practices

The Rise of Martech: 5 Driving Factors

17Aug
Liquid_State-rise_of_martech

Marketing is becoming increasingly dependent on technology as martech solutions dominate the field. Businesses rely on martech solutions to plan, implement and measure marketing campaigns. In fact, a new study by DataXu shows the 5 factors driving the rise of martech globally.

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