Posted on March 16, 2016 in Best Practices

A Quick Guide to Planning Your App

16Mar
Liquid-State-Planning-Your-App

When developing an app, the planning stage can often be rushed and even at times, completely overlooked. Effectively planning your app will ensure your team develops a valuable product and will allow you to allocate resources appropriately. In fact, the actual app creation process is relatively straightforward and the knowledge base guide you through the process. 

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Posted on March 8, 2016 in Best Practices

Ways to Improve CSR with Apps

08Mar
Liquid-State-Improving-CSR-with-apps

Corporate Social Responsibility (CSR) is becoming a measure for success in many organisations internationally. As each component of the value chain, from suppliers to customers to employees, invest in CSR initiatives and achievements. Ultimately, this produces a creative opportunity for executives to improve their business and create a positive societal impact at the same time.

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Posted on December 21, 2015 in Best Practices

The 5 Customer Segments to Download Your App

21Dec
Liquid-State-5-customer-segment

Understanding audience engagement and customer segments is imperative to the success of an app. One common mistake companies tend to make, is to assume that majority of users will download an app as soon as it’s launched. Unfortunately, this is unrealistic and rarely happens. Instead, an app is incrementally adopted across five customer segments. 

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Posted on December 14, 2015 in Best Practices

The Rise of Internal Communication Apps

14Dec
Liquid-State-Internal-Communcations-Apps-Reports

Internal Communication Managers are constantly faced with the challenge of how to effectively engage employees. Relevant information can often get lost in the shuffle between e-newsletters, intranets, emails and instant chat. But could internal communication apps be the key to creating an integrated communication strategy?

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Posted on October 8, 2015 in Best Practices

How to Advertise on Mobile in Light of iOS 9’s Ad Blocking

08Oct
Liquid-State-Ad-Blocking

We’ve all experienced that feeling of disappointment that comes with downloading a new update that feels more like a downgrade. Once upon a time, YouTube didn’t advertise before each video. There was a time when Snapchat didn’t give people the means to incessantly vomit rainbows. 

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