Posted on March 8, 2016 in Best Practices

Ways to Improve CSR with Apps

08Mar
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Corporate Social Responsibility (CSR) is becoming a measure for success in many organisations internationally. As each component of the value chain, from suppliers to customers to employees, invest in CSR initiatives and achievements. Ultimately, this produces a creative opportunity for executives to improve their business and create a positive societal impact at the same time.

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Posted on January 6, 2016 in Best Practices

6 Essential Ways to Market Your App

06Jan
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You’ve built your app and it’s ready to be downloaded across platforms. Yet, it doesn’t seem to be meeting your expected metrics or key performance indicators (KPIs). It can often be difficult to set your app apart and gain the competitive edge. That’s why app marketing is an essential aspect of any app strategy. 

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Posted on December 21, 2015 in Best Practices

The 5 Customer Segments to Download Your App

21Dec
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Understanding audience engagement and customer segments is imperative to the success of an app. One common mistake companies tend to make, is to assume that majority of users will download an app as soon as it’s launched. Unfortunately, this is unrealistic and rarely happens. Instead, an app is incrementally adopted across five customer segments. 

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Posted on December 14, 2015 in Best Practices

The Rise of Internal Communication Apps

14Dec
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Internal Communication Managers are constantly faced with the challenge of how to effectively engage employees. Relevant information can often get lost in the shuffle between e-newsletters, intranets, emails and instant chat. But could internal communication apps be the key to creating an integrated communication strategy?

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Posted on October 8, 2015 in Best Practices

How to Advertise on Mobile in Light of iOS 9’s Ad Blocking

08Oct
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We’ve all experienced that feeling of disappointment that comes with downloading a new update that feels more like a downgrade. Once upon a time, YouTube didn’t advertise before each video. There was a time when Snapchat didn’t give people the means to incessantly vomit rainbows. 

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Posted on September 24, 2015 in Best Practices

A Simple Guide to Okta’s Businesses at Work Report

24Sep
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Okta’s Businesses at Work Report provides insight into how people and organisations work today. The report was compiled using findings from a dataset of 2,500 customers and 4,000 apps. It explores employees, partners, contractors and customers, and apps and services used for productivity. Here are some highlights from the report.

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