Corporate Social Responsibility (CSR) is becoming a measure for success in many organisations internationally. As each component of the value chain, from suppliers to customers to employees, invest in CSR initiatives and achievements. Ultimately, this produces a creative opportunity for executives to improve their business and create a positive societal impact at the same time.
Technology can have a transformative impact on an organisation. Yet it’s not enough to just purchase the right tech – you need to know how your organisation can make the most of its digital assets. That’s where a digital strategy comes in.
You’ve built your app and it’s ready to be downloaded across platforms. Yet, it doesn’t seem to be meeting your expected metrics or key performance indicators (KPIs). It can often be difficult to set your app apart and gain the competitive edge. That’s why app marketing is an essential aspect of any app strategy.
Understanding audience engagement and customer segments is imperative to the success of an app. One common mistake companies tend to make, is to assume that majority of users will download an app as soon as it’s launched. Unfortunately, this is unrealistic and rarely happens. Instead, an app is incrementally adopted across five customer segments.
Internal Communication Managers are constantly faced with the challenge of how to effectively engage employees. Relevant information can often get lost in the shuffle between e-newsletters, intranets, emails and instant chat. But could internal communication apps be the key to creating an integrated communication strategy?
We are fast approaching the end of the year. Predicted 2016 digital marketing trends are beginning to emerge. It looks like 2016 is going to be a big year for technology, and a big year for apps in particular.
VisionMobile’s Developer Economics Survey will help you understand what your local developer landscape looks like for 2015. If like us, you’re hard at work, take a quick break and fill out the survey. It’s just been launched.
We’ve all experienced that feeling of disappointment that comes with downloading a new update that feels more like a downgrade. Once upon a time, YouTube didn’t advertise before each video. There was a time when Snapchat didn’t give people the means to incessantly vomit rainbows.
Okta’s Businesses at Work Report provides insight into how people and organisations work today. The report was compiled using findings from a dataset of 2,500 customers and 4,000 apps. It explores employees, partners, contractors and customers, and apps and services used for productivity. Here are some highlights from the report.
The internet is widely used for digital marketing – as a promotional tool, a distribution channel and sometimes as the product itself. But is marketing via social media platforms always a good tactic?