Posted on March 2, 2017 in Best Practices

Custom vs. Platform: 3 Benefits of Using an App Development Platform

02Mar
Benefits of using platform development

Mobile strategy is crucial for future growth in any business. When it comes to building apps, many companies are unsure whether to take a custom or platform development approach. Although the idea of building a custom app from scratch may be appealing, it is important to recognise the hidden costs associated with it.

solution, such as an app development platform, can offer businesses customised branded apps faster and without the hefty price tag. Here are 3 benefits of using an app development platform in your company’s mobile strategy.

Related A Quick Guide to Planning Your App

#1 Resources

The first question in the custom vs. platform debate is whether there are enough in-house resources to support custom development. This includes financial, time and staffing considerations.

Apps built in an app development platform are quicker to develop, faster to deploy and cost less compared to a custom approachClick To Tweet The purpose of platform based development is to rapidly build apps with ease using predefined modules. This reduces both time and monetary costs that are associated with custom app development. Furthermore, frequent changes in custom development, such as feature updates and maintenance, not only extend project timelines significantly but also require dedicated resources to manage it. For example, retaining a development team specifically for maintaining apps.

Using development tools that can produce apps more rapidly is crucial for enterprises to help bridge the gap between mobile app demand and supply Gartner

Another key benefit of app development platforms is the fact that solutions have already been developed and tested, minimising project turnaround. Subsequently, these platforms often include a large library of app features, some of which might not be considered feasible to develop in a custom approach.

So how long does it take to develop an app?

App Development Calculator

Companies utilising app development platforms get a customised solution faster and for less money compared to developing an app from scratchClick To Tweet
Custom vs. Platform Infographic: how long does it take to build an app?

#2 Scalability

The reusable code inside platforms facilitates ease of app development and deployment. The usability of these platforms allow businesses to scale or modify their product easily and efficiently during any stage of the project. Furthermore, developing platform based apps is a lower risk solution that provides businesses with flexibility as apps can be easily changed with minimal costs. With custom development, however, there are limitations to iterations, posing a potential problem for businesses to adapt to market trends.

Platforms support a range of crucial management elements such as app testing, analytics, security and lifecycle management, all of which facilitate app scalabilityClick To Tweet

#3 Technical Support

Utilising an app development platform provides a significant advantage for businesses as professional technical support is generally included as part of the service. This element is even more crucial for businesses where technical proficiency may be lacking. Additionally, external support allows businesses to reduce in-house costs associated with software maintenance.


 We’re seeing demand for mobile apps outstrip available development capacity, making quick creation of apps even more challenging. Mobile strategists must use tools and techniques that match the increase in mobile app needs within their organizations  – Adrian Leow, Gartner 

Businesses continue to leverage app development platforms for building ‘customised’ apps. These platforms are now offering feature-rich, scalable and high-performance solutions.

Liquid State’s app development platform, Ubiquity, enables businesses to build native code free apps, as part of an integrated communications solution, for a variety of business functions. With Ubiquity, businesses are able to deliver multi-channel content via cross-platform apps designed specifically for their brand.

Launch your app faster with the Liquid State Platform. To find out more get in touch with one of our consultants today.

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