App creation is a long and rigorous process and even with all the hard work and dedication involved, success is still not guaranteed. Mobile app downloads will cross 269.69 billion by 2017 according to a recent study published by Statista, and in this competitive landscape, it is of utmost importance to understand and measure the… Read more »
For most industries a mobile strategy is no longer an option, it is a requirement. Smartphones are now outselling computers threefold and the mobile app market is growing exponentially. Consequently, creating a responsive and engaging environment through mobile strategy is now considered essential for fostering a positive customer experience.
In today’s marketplace, a digital presence is considered crucial for business success. ‘Content is key’ has been an all-important mantra for businesses building and maintaining a strong and engaging presence. Investing in content auditing and design ensures that companies can effectively meet the needs of their target audience.
As the market enters a period of rapid growth in entrepreneurship and technological advancement, businesses need to embrace a holistic digital approach. With the implementation of an internal communications platform, companies can digitise and streamline workflows, increasing their overall efficiency and productivity.
Due to the rapid growth of smartphone usage, and the ever-changing consumer behaviour, mobile apps are now considered an essential part of business strategy. However, attaining executive buy-in for mobile app development can be an extremely challenging task.
The automotive industry is on the verge of a digital revolution, with the race to build the fully connected car already underway. The convergence of vehicles, communications and technology is driving this industry transformation. Ultimately, the goal of connected cars is to provide a personalised smart driving experience that will redefine transportation as we know it.
The drive towards smart cities is accelerating in major cities across the world. Governments and private enterprises are becoming increasingly eager to be a part of the technology-driven push for more sustainable, efficient, clean and safe cities. This means developing smart city solutions that are citizen-centric and offer real value.
The build vs buy is a common dilemma faced by businesses implementing new enterprise software. Balancing immediate business needs with long-term growth is both paramount and challenging. Ultimately, it comes down to devoting significant resources to custom software development or leveraging turnkey solutions.
As technology advances and the app ecosystem continues to grow, the power in the marketplace has shifted towards the consumer. Retaining and acquiring new customers poses a significant challenge for businesses. In order to stay competitive, businesses must offer a flawless customer experience by understanding the unique mobile customer journey.
2016 saw the mobile app market maintain strong momentum, with significant growth in app usage and downloads. However, with well over 2 million apps in the major app stores, discoverability poses a significant challenge for businesses in the marketplace. App store optimisation is now considered fundamental to successful app strategy.