Posted on March 31, 2017 in Best Practices

App Onboarding: What Is It and Why Do We Need It?

App Onboarding: What is it and why do we need it?

Onboarding is one of the most critical phases in an app user’s journey. App onboarding is primarily the first point of contact and therefore is essential for making a great first impression. As a result, it is important to make this process as simple and seamless as possible.

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Posted on February 3, 2017 in Best Practices

3 Reasons Native Apps Are Better For User Engagement

Native Apps vs Web Apps

Apps are continuing to dominate the mobile ecosystem, with the consumption and usage of mobile devices rapidly increasing. Herein lies the importance of implementing native apps as strategy for improving user engagement. 

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