With the exponential growth in mobile app usage and downloads, app marketing has become an ever-evolving challenge. As 2018 gets underway, it is important to stay up to date with the latest app marketing trends and techniques for app success.
Realising the increased propensity towards mobile, businesses are seeking to gain their consumers attention through enterprise apps. As a result, thousands of businesses start the app development journey every year. It is crucial for success to do your due diligence by researching and asking the right questions before taking the plunge and hiring an app development… Read more »
It is no secret that digital transformation has already begun, with no signs of slowing down. With several industries showing an inclination towards transformation, it is important to start identifying opportunities that enable the digitisation process. To seize these opportunities, businesses need to reinvent themselves in a manner that is compatible with an increasingly digital world and… Read more »
Content consumption on mobile devices is increasing rapidly. As a result, mobile has had a tremendous impact on the evolution of content marketing. Businesses now need to consider implementing native mobile apps as a part of content marketing strategy in order to successfully deliver content to where consumers are.
With well over 1 million apps in the major app stores, businesses all over the world have recognised the importance of mobile apps. As a result, the app market has become increasingly competitive and businesses are finding it challenging to be discovered in a sea of competition. In order to compete, it is imperative to… Read more »
App creation is a long and rigorous process and even with all the hard work and dedication involved, success is still not guaranteed. Mobile app downloads will cross 269.69 billion by 2017 according to a recent study published by Statista, and in this competitive landscape, it is of utmost importance to understand and measure the… Read more »
Australia is home to 537 local councils that are managed by over 6,600 councilors. With a growing population, local councils need to find different avenues to engage the 15.3 million of the 24 million Australians who have a smartphone (IAB Australia). One local council in the city of Logan, Queensland, has done just that using… Read more »
The app development journey is far from over after launching in the marketplace. The challenge now turns to user acquisition and retention. In a highly competitive market, positive user experience is what separates the successful apps from the forgettable ones.
With the rapid growth of digitisation and smartphone usage, and the ever-changing consumer behaviour, businesses need to invest in mobile strategy. Mobile apps provide businesses with the opportunity to engage their customers, grow revenue and build assets.
Apps are continuing to dominate the mobile ecosystem, with the consumption and usage of mobile devices rapidly increasing. Herein lies the importance of implementing native apps as strategy for improving user engagement.