Mobile apps are now an integral part of digital strategy, with well over 1 million apps in both the Itunes App Store and Google Play. As a result, the market has become increasingly competitive and app discovery poses one of the biggest challenges for businesses.
Technology can have a transformative impact on an organisation. Yet it’s not enough to just purchase the right tech – you need to know how your organisation can make the most of its digital assets. That’s where a digital strategy comes in.
We are fast approaching the end of the year. Predicted 2016 digital marketing trends are beginning to emerge. It looks like 2016 is going to be a big year for technology, and a big year for apps in particular.