Mobile apps are now an integral part of digital strategy, with well over 1 million apps in both the Itunes App Store and Google Play. As a result, the market has become increasingly competitive and app discovery poses one of the biggest challenges for businesses.
Technology can have a transformative impact on an organisation. Yet it’s not enough to just purchase the right tech – you need to know how your organisation can make the most of its digital assets. That’s where a digital strategy comes in.
We are fast approaching the end of the year. Predicted 2016 digital marketing trends are beginning to emerge. It looks like 2016 is going to be a big year for technology, and a big year for apps in particular.
While it’s true that online retailing (or e-tailing) is a much bigger enterprise than it was ten years ago, it’s still difficult to find a giant of profitable e-tailing that isn’t everyone’s favourite frenemy, Amazon. This might be because we aren’t creating and marketing our content in a way that creates revenue.
I know it’s getting a bit late to write an article on what we can learn about such-and-such from 2012, but this post by Derek Thompson over on The Atlantic is worth further scrutiny. As you might expect for an article called “The Scariest Thing About the Newspaper Business Isn’t Print’s Decline, It’s Digital’s Growth,”… Read more »