Posted on March 17, 2017 in Best Practices

How to Successfully Launch and Market an App

Strategies for Successfully Launching and Marketing an App

Mobile apps are now an integral part of digital strategy, with well over 1 million apps in both the Itunes App Store and Google Play. As a result, the market has become increasingly competitive and app discovery poses one of the biggest challenges for businesses.

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Posted on April 2, 2014 in Archive

E-tailing is a simple formula, when it comes down to it


While it’s true that online retailing (or e-tailing) is a much bigger enterprise than it was ten years ago, it’s still difficult to find a giant of profitable e-tailing that isn’t everyone’s favourite frenemy, Amazon. This might be because we aren’t creating and marketing our content in a way that creates revenue. 

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Posted on March 12, 2013 in Archive

Digital Advertising Can Be So Much More Than Search

I know it’s getting a bit late to write an article on what we can learn about such-and-such from 2012, but this post by Derek Thompson over on The Atlantic is worth further scrutiny. As you might expect for an article called “The Scariest Thing About the Newspaper Business Isn’t Print’s Decline, It’s Digital’s Growth,”… Read more »

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