Healthcare providers are now recognising patients as customers, tailoring their services to meet specific needs at each stage of the patient journey. mHealth apps are fast becoming one of the best tools for this type of personalised patient-centered care, empowering patients through providing relevant and easily accessible information.
As the healthcare industry continues to digitally transform, providers are focused on adopting new strategies to enhance workflows and boost patient engagement. In particular, mobile health (mHealth) has introduced new and innovative approaches in healthcare that support patient engagement and value-based care models.
Delivering the latest content is a priority for many hospitals. Yet, creating, styling, and publishing this content can be an inefficient and costly task. This is why an integrated comms workflow is essential.
A new study by Accenture shows that creating a superior consumer experience not only improves patient engagement in hospitals but also correlates to 50 percent higher hospital margins. In fact, at Liquid State we see the social and economic value in improving patient engagement in hospitals through apps and integrated communications solutions.
Technology is incrementally shifting the doctor-patient relationship into the digital age. This is truly the case for apps. Apps can enable doctors to directly engage with patients even when outside the consulting room. But what factors do companies need to consider when developing a health communication app to drive patient engagement?
Healthcare continues to evolve into a paperless industry as the professional reliance on mobile and tablet devices grow concurrently. In fact, majority of healthcare professionals are becoming ‘digital omnivores’ as they work between a desktop computer, tablet and smartphone.
CSIRO’s We Feel is a project that aims to verify whether our emotions can be accurately mapped using data from social media. We Feel studies the words people use in their Twitter posts, and maps these words to a wheel of emotions; a colourful hierarchy of joy, love, surprise, sadness, fear and anger.
Liquid State co-founder Philip Andrews recently took to the stage at AIMIA’s 2015 iteration of The Future of Digital Publishing. There, he spoke about content syndication, segmentation and self-curation.
Amidst the statements of ‘newspapers are dead’ comes an article from Vanity Fair’s Michael Kinsley, who believes that the newspaper will live on forever. He says there will always be a demand for high-quality news – enough at least to allow for the survival of the newspaper in a digital age.
The constant decline in advertising revenue for magazine publishers is a worrying statistic that has not only seen the closure of iconic titles and long standing businesses, but also the departure of friends from the industry.