Posted on May 12, 2017 in Best Practices

The Importance of the Mobile Customer Journey for App Strategy

12May
The Importance of the Mobile Customer Journey for App Strategy

As technology advances and the app ecosystem continues to grow, the power in the marketplace has shifted towards the consumer. Retaining and acquiring new customers poses a significant challenge for businesses. In order to stay competitive, businesses must offer a flawless customer experience by understanding the unique mobile customer journey.

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Posted on May 5, 2017 in Best Practices

11 Essential Tips for App Store Optimisation

05May
11 Essential Tips for App Store Optimisation

2016 saw the mobile app market maintain strong momentum, with significant growth in app usage and downloads. However, with well over 2 million apps in the major app stores, discoverability poses a significant challenge for businesses in the marketplace. App store optimisation is now considered fundamental to successful app strategy.

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Posted on April 21, 2017 in Best Practices

A People-First Approach: The Future of Enterprise App Development

21Apr
A People-First Approach: The Future of Enterprise App Development

As digital now becomes firmly embedded in every business as an integral part of strategy, it is a focus on people that will ultimately underpin success. With approximately 5 million apps available in the major app stores, the highly competitive nature of the app market makes the ‘build it and they will come’ a risky motto to live… Read more »

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Posted on April 6, 2017 in Best Practices

iOS vs. Android: Which Platform is Best for App Development?

06Apr
iOS vs Android: Which Platform is Best for App Development?

As the mobile ecosystem continues to expand, businesses are creating mobile apps to capture the connected consumer. Ideally, mobile apps should be developed for both the major app platforms, iOS and Android. However, there is often debate around which platform is best to build on first.

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Posted on March 31, 2017 in Best Practices

App Onboarding: What Is It and Why Do We Need It?

31Mar
App Onboarding: What is it and why do we need it?

Onboarding is one of the most critical phases in an app user’s journey. App onboarding is primarily the first point of contact and therefore is essential for making a great first impression. As a result, it is important to make this process as simple and seamless as possible.

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