The app market has become drastically more competitive over the years and businesses are finding it challenging to be discovered in a sea of competition. Leveraging a comprehensive app launch strategy is essential for paving the way to a successful launch and a fruitful position in the app marketplace.
Australia is home to 537 local councils that are managed by over 6,600 councilors. With a growing population, local councils need to find different avenues to engage the 15.3 million of the 24 million Australians who have a smartphone (IAB Australia). One local council in the city of Logan, Queensland, has done just that using… Read more »
Mobile apps are now an integral part of the digital strategy, with well over 1 million apps in both the Itunes App Store and Google Play. As a result, the market has become increasingly competitive and app launch strategy is vital for the success of the app.