Last month, Liquid State attended the 2017 Berlin ConhIT event, the biggest health information technology show in Europe. It is considered a must-attend event for both decision makers from health organisations, big and small, and health technology companies wanting to showcase their innovative products.
Adopting new technology is essential for driving growth and profitability. Businesses are now utilising digital tools, such as enterprise software, to increase operational efficiency, engagement, and productivity.
As the mobile ecosystem continues to expand, businesses are creating mobile apps to capture the connected consumer. Ideally, mobile apps should be developed for both the major app platforms, iOS and Android. However, there is often debate around which platform is best to build on first.
As the healthcare industry continues to digitally transform, providers are focused on adopting new strategies to enhance workflows and boost patient engagement. In particular, mobile health (mHealth) has introduced new and innovative approaches in healthcare that support patient engagement and value-based care models.
2016 represented a prosperous and innovative year for Liquid State, as we entered our ‘scale up’ phase. Liquid State successfully delivered integrated communications solutions to major clients both nationally and internationally whilst continuing to refine the Liquid State Platform.
Marketing is becoming increasingly dependent on technology as martech solutions dominate the field. Businesses rely on martech solutions to plan, implement and measure marketing campaigns. In fact, a new study by DataXu shows the 5 factors driving the rise of martech globally.
A new study by Accenture shows that creating a superior consumer experience not only improves patient engagement in hospitals but also correlates to 50 percent higher hospital margins. In fact, at Liquid State we see the social and economic value in improving patient engagement in hospitals through apps and integrated communications solutions.
The Liquid State Partner Program allows agencies to create apps and integrated communications solutions in-house without custom development. The program is still in development and we’re looking for innovative agencies to join.