Over recent years, patients have significantly increased their involvement in care, driving them to behave increasingly as consumers of healthcare. In this new era of care, effective patient communications and engagement will control the course of success. Tools, such as mobile health apps, will help achieve this by opening up new lines of communication.
An alarming number of businesses continue to embrace the old constraints of legacy and siloed content management systems. Introducing a single source of truth platform can help companies breakdown these silos and achieve higher productivity and workplace efficiency.
Times are changing, and internal communications strategies are becoming increasingly sophisticated. Yet an alarming number of businesses continue to embrace the old constraints of desktop computers and legacy systems. Introducing new technological advancements to can yield higher productivity, workplace efficiency and employee engagement.
Content consumption on mobile devices is increasing rapidly. As a result, mobile has had a tremendous impact on the evolution of content marketing. Businesses now need to consider implementing native mobile apps as a part of content marketing strategy in order to successfully deliver content to where consumers are.
The future of healthcare is being shaped largely by the patient engagement evolution. In this new world of health care, effective patient communications and engagement will continue to control the course of success. It is all about the right care, in the right place, at the right time.
In today’s marketplace, a digital presence is considered crucial for business success. ‘Content is key’ has been an all-important mantra for businesses building and maintaining a strong and engaging presence. Investing in content auditing and design ensures that companies can effectively meet the needs of their target audience.
As the market enters a period of rapid growth in entrepreneurship and technological advancement, businesses need to embrace a holistic digital approach. With the implementation of an internal communications platform, companies can digitise and streamline workflows, increasing their overall efficiency and productivity.
Communication platforms are an increasingly important and powerful business tool. Successful communication strategies rely on an integrated and interactive approach. When strategising for 2017, take into account these 5 ‘must haves’ for any corporate communications platform.
In an increasingly digital world, businesses have to compete to keep consumers and employees engaged online. Which is why organisations need to deliver unified communications across all branded touch-points. This is the foundation of omnichannel communications.
Marketing is becoming increasingly dependent on technology as martech solutions dominate the field. Businesses rely on martech solutions to plan, implement and measure marketing campaigns. In fact, a new study by DataXu shows the 5 factors driving the rise of martech globally.