Leveraging Mobile: The Future of Patient Engagement

26May
Leveraging Mobile to Improve Patient Engagement & Reduce Costs

Mobile is becoming ubiquitous in the Healthcare industry, playing a significant role as the industry continues to adopt a patient-centred approach. Healthcare leaders are now seeking to improve the patient experience through tailoring patient engagement strategies to meet the expectations of their digital savvy patients. 

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Posted on May 12, 2017 in - App Development, - Mobile Apps, Best Practices

The Importance of the Customer Journey for App Strategy

12May
The Importance of the Mobile Customer Journey for App Strategy

As technology advances and the app ecosystem continues to grow, the power in the marketplace has shifted towards the consumer. Retaining and acquiring new customers poses a significant challenge for businesses. In order to stay competitive, businesses must offer a flawless customer experience by understanding the unique mobile customer journey.

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11 Essential Tips for App Store Optimisation

05May
11 Essential Tips for App Store Optimisation

2016 saw the mobile app market maintain strong momentum, with significant growth in app usage and downloads. However, with well over 2 million apps in the major app stores, discoverability poses a significant challenge for businesses in the marketplace. App store optimisation is now considered fundamental to successful app strategy.

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Posted on April 21, 2017 in - App Development, - Mobile Apps, Best Practices

A People-First Approach: The Future of App Development

21Apr
A People-First Approach: The Future of Enterprise App Development

As digital now becomes firmly embedded in every business as an integral part of strategy, it is a focus on people that will ultimately underpin success. With approximately 5 million apps available in the major app stores, the highly competitive nature of the app market makes the ‘build it and they will come’ a risky motto to live… Read more »

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iOS vs. Android: Which Platform is Best for App Development?

06Apr
iOS vs Android: Which Platform is Best for App Development?

As the mobile ecosystem continues to expand, businesses are creating mobile apps to capture the connected consumer. Ideally, mobile apps should be developed for both the major app platforms, iOS and Android. However, there is often debate around which platform is best to build on first.

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Posted on March 31, 2017 in - App Development, - Mobile Apps, Best Practices

App Onboarding: What Is It and Why Do We Need It?

31Mar
App Onboarding: What is it and why do we need it?

Onboarding is one of the most critical phases in an app user’s journey. App onboarding is primarily the first point of contact and therefore is essential for making a great first impression. As a result, it is important to make this process as simple and seamless as possible.

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Posted on March 24, 2017 in - App Development, - Mobile Apps, Best Practices

How to Improve User Experience and App Retention

24Mar
How to Improve User Experience and App Retention

The app development journey is far from over after launching in the marketplace. The challenge now turns to user acquisition and retention. In a highly competitive market, positive user experience is what separates the successful apps from the forgettable ones. 

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Posted on March 17, 2017 in - App Development, - Mobile Apps, Best Practices

How to Successfully Launch and Market an App

17Mar
App Launch Strategy for Successfully Launching and Marketing an App

Mobile apps are now an integral part of the digital strategy, with well over 1 million apps in both the Itunes App Store and Google Play. As a result, the market has become increasingly competitive and app launch strategy is vital for the success of the app.

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