The app market has become drastically more competitive over the years and businesses are finding it challenging to be discovered in a sea of competition. Leveraging a comprehensive app launch strategy is essential for paving the way to a successful launch and a fruitful position in the app marketplace.
With smartphone usage continuing to increase, and the consumer expectation for instant access to services growing, mobile patient engagement technology is on the rise. Mobile technology can be used to engage, educate and empower patients through their unique healthcare journey by activating the role patients play in their own health.
It’s no longer enough to just develop an app for one platform. Most businesses and brands need to target myriad device types. However, developing for all platforms is challenging, especially for a company with limited resources. Fortunately, cross-platform app development frameworks help solve this problem.
There has been a significant change in consumer focus from what’s on the Web, to the apps on our mobile devices. Businesses are already aware of the need to adapt to mobile. One of the first decisions to make on the app development journey is whether to simply build a web app or to invest… Read more »
As consumer behaviour continues to evolve, businesses need to adapt their strategy to be ‘where their customers are’. As a result, companies are moving rapidly toward making mobile apps commonplace as business tools and assets.
The mobile health app market has developed into a vivid ecosystem; a market that is not only dynamic but also offers great potential. With the adoption of mobile in the healthcare industry growing, the business opportunity for mHealth apps is immense.
As the healthcare industry shifts to a value-based model, the need to increase patient engagement is at the forefront. Leaders in healthcare are seeking to improve the patient experience by implementing innovative patient engagement strategies that meet the expectations of their digital savvy patients.
What do most enterprise companies want from app development? Ultimately, a finished product with minimised costs, delivered in the shortest timeframe possible. However, there are a lot of components to the app development process that must be carefully planned to ensure a successful deployment.
As the world gradually becomes digitised, the digital health trends reveal that more and more patients are turning to their smartphones for health advice, or to track and manage their health. The innovation of the digital health app is accelerating fast and with the adoption of mobile in the healthcare industry growing, the opportunity for… Read more »
With the exponential growth in mobile app usage and downloads, app marketing has become an ever-evolving challenge. As 2018 gets underway, it is important to stay up to date with the latest app marketing trends and techniques for app success.