Posted on February 9, 2017 in Best Practices

Digitisation: The Future of Corporate Strategy

09Feb

Digitisation is occurring at a rapid rate, and businesses are scrambling to adapt. The focus of corporate strategy should now be shifted to implementing new digital initiatives aimed at increasing the efficiency of business.

According to the 2015 McKinsey Global Institute (MGI) Report, Digital America: A tale of the haves and have-moresthe economy is currently entering the next phase of digitisation, with businesses continuing to push the boundaries of technology.

The Digital Frontier

 The digital frontier shows no sign of slowing, and we have barely scratched the surface of the many markets that could be transformed   
– MGI Report, 2015

The MGI Report suggests that by 2025, digitisation alone could boost GDP by up to $2.2 Trillion (USD)Click To TweetDigitisation is a process that involves continuous experimentation and adaptation. As digitisation and usage continue to skyrocket, corporations are reinventing the way they do business. In the 2015 Report, MGI introduce the Industry Digitisation Index; combining several indicators to provide a comprehensive picture of where and how companies are digitising. 

The Industry Digitisation Index

Source: MGI Report, 2015 

Digitisation and Corporate Strategy

 No organization can afford to sit on the sidelines while industries transform around        it 
– 
MGI Report, 2015

Businesses that integrate digitisation and strategy naturally position themselves to capture more opportunities in the market, regardless of their size. The real value for businesses lies in leveraging their digital assets and capabilities; implementing these strengths to create new business models and competitive advantage.

The Real Benefits of Digitising 

       Source: MGI Report, 2015 


Companies are now utilising digital tools in order to increase operational efficiency, customer engagement, innovation, and productivity.

 The most successful firms have been able to realize a major payoff through digital initiatives that focus on streamlining operations, deepening customer relationships, taking innovation to the next level, and making their workforce more productive 
– MGI Report, 2015

So where to now?

According to the MGI report, businesses have to adapt and evolve their strategy in order to survive in the growing digital economy. Technology is transforming the nature of business, with innovation focusing on connectivity, platforms, data and software. In particular, focus has shifted towards implementing digital communication platforms; providing companies the opportunity to develop new business models for productivity and engagement.

At Liquid State, we understand the importance of implementing digital tools as a part of corporate strategy, and how this can improve the efficiency of business. Integrated communications solutions built with the Liquid State Platform allow businesses to digitise their communications, increasing workplace productivity and user engagement. With Liquid State, businesses can manage and deliver the right communications to the right people on the right devices.

To find out what Liquid State can do for your business click here, or contact us now.