Posted on May 5, 2017 in Best Practices

11 Essential Tips for App Store Optimisation

05May
11 Essential Tips for App Store Optimisation

2016 saw the mobile app market maintain strong momentum, with significant growth in app usage and downloads. However, with well over 2 million apps in the major app stores, discoverability poses a significant challenge for businesses in the marketplace. App store optimisation is now considered fundamental to successful app strategy.

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Posted on March 17, 2017 in Best Practices

How to Successfully Launch and Market an App

17Mar
App Launch Strategy for Successfully Launching and Marketing an App

Mobile apps are now an integral part of the digital strategy, with well over 1 million apps in both the Itunes App Store and Google Play. As a result, the market has become increasingly competitive and app launch strategy is vital for the success of the app.

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