Posted on November 9, 2017 in Best Practices

Mobile-First: An Opportunity to Drive Digital Transformation

Mobile-First: An Opportunity to Drive Digital Transformation

It is no secret that digital transformation has already begun, with no signs of slowing down. With several industries showing an inclination towards transformation, it is important to start identifying opportunities that enable the digitisation process. To seize these opportunities, businesses need to reinvent themselves in a manner that is compatible with an increasingly digital world and… Read more »

Read More
Posted on March 31, 2017 in Best Practices

App Onboarding: What Is It and Why Do We Need It?

App Onboarding: What is it and why do we need it?

Onboarding is one of the most critical phases in an app user’s journey. App onboarding is primarily the first point of contact and therefore is essential for making a great first impression. As a result, it is important to make this process as simple and seamless as possible.

Read More
Posted on February 9, 2017 in Best Practices

Digitisation: The Future of Corporate Strategy


Digitisation is occurring at a rapid rate, and businesses are scrambling to adapt. The focus of corporate strategy should now be shifted to implementing new digital initiatives aimed at increasing the efficiency of business.

Read More
Posted on December 20, 2013 in Archive

Digital publishing strategy lessons from Encore


For readers of Mumbrella, the go-to site in Australia for media, marketing, and entertainment news, the announcement that Encore would close was met with calls of “It was my favourite magazine,” “That’s a shame,” and, in some cases, “What’s Encore?” Encore was Mumbrella’s sister publication; a weekly digital magazine app featuring some articles from the… Read more »

Read More