The automotive industry is on the verge of a digital revolution, with the race to build the fully connected car already underway. The convergence of vehicles, communications and technology is driving this industry transformation. Ultimately, the goal of connected cars is to provide a personalised smart driving experience that will redefine transportation as we know it.
The drive towards smart cities is accelerating in major cities across the world. Governments and private enterprises are becoming increasingly eager to be a part of the technology-driven push for more sustainable, efficient, clean and safe cities. This means developing smart city solutions that are citizen-centric and offer real value.
Posted on June 9, 2017 in Best Practices
The build vs buy is a common dilemma faced by businesses implementing new enterprise software. Balancing immediate business needs with long-term growth is both paramount and challenging. Ultimately, it comes down to devoting significant resources to custom software development or leveraging turnkey solutions.
Posted on May 12, 2017 in Best Practices
As technology advances and the app ecosystem continues to grow, the power in the marketplace has shifted towards the consumer. Retaining and acquiring new customers poses a significant challenge for businesses. In order to stay competitive, businesses must offer a flawless customer experience by understanding the unique mobile customer journey.
Posted on May 5, 2017 in Best Practices
2016 saw the mobile app market maintain strong momentum, with significant growth in app usage and downloads. However, with well over 2 million apps in the major app stores, discoverability poses a significant challenge for businesses in the marketplace. App store optimisation is now considered fundamental to successful app strategy.
Adopting new technology is essential for driving growth and profitability. Businesses are now utilising digital tools, such as enterprise software, to increase operational efficiency, engagement, and productivity.
Posted on April 21, 2017 in Best Practices
As digital now becomes firmly embedded in every business as an integral part of strategy, it is a focus on people that will ultimately underpin success. With approximately 5 million apps available in the major app stores, the highly competitive nature of the app market makes the ‘build it and they will come’ a risky motto to live… Read more »
Posted on April 12, 2017 in Best Practices
The mobile app ecosystem will continue to grow exponentially over the coming years, along with the widespread adoption of app analytic tools. However, most businesses today are not effectively leveraging app analytics.
As the mobile ecosystem continues to expand, businesses are creating mobile apps to capture the connected consumer. Ideally, mobile apps should be developed for both the major app platforms, iOS and Android. However, there is often debate around which platform is best to build on first.
Posted on March 31, 2017 in Best Practices
Onboarding is one of the most critical phases in an app user’s journey. App onboarding is primarily the first point of contact and therefore is essential for making a great first impression. As a result, it is important to make this process as simple and seamless as possible.