The app market has become drastically more competitive over the years and businesses are finding it challenging to be discovered in a sea of competition. Leveraging a comprehensive app launch strategy is essential for paving the way to a successful launch and a fruitful position in the app marketplace.
It’s no longer enough to just develop an app for one platform. Most businesses and brands need to target myriad device types. However, developing for all platforms is challenging, especially for a company with limited resources. Fortunately, cross-platform app development frameworks help solve this problem.
There has been a significant change in consumer focus from what’s on the Web, to the apps on our mobile devices. Businesses are already aware of the need to adapt to mobile. One of the first decisions to make on the app development journey is whether to simply build a web app or to invest… Read more »
As consumer behaviour continues to evolve, businesses need to adapt their strategy to be ‘where their customers are’. As a result, companies are moving rapidly toward making mobile apps commonplace as business tools and assets.
What do most enterprise companies want from app development? Ultimately, a finished product with minimised costs, delivered in the shortest timeframe possible. However, there are a lot of components to the app development process that must be carefully planned to ensure a successful deployment.
As the world gradually becomes digitised, the digital health trends reveal that more and more patients are turning to their smartphones for health advice, or to track and manage their health. The innovation of the digital health app is accelerating fast and with the adoption of mobile in the healthcare industry growing, the opportunity for… Read more »
With the exponential growth in mobile app usage and downloads, app marketing has become an ever-evolving challenge. As 2018 gets underway, it is important to stay up to date with the latest app marketing trends and techniques for app success.
With the increase in healthcare consumerism, there is a growing awareness of the need to involve patients in their care. As technology continues to make health records more accessible, it provides an opportunity for greater transparency, engagement and collaboration through patient-generated health data.
Realising the increased propensity towards mobile, businesses are seeking to gain their consumers attention through enterprise apps. As a result, thousands of businesses start the app development journey every year. It is crucial for success to do your due diligence by researching and asking the right questions before taking the plunge and hiring an app development… Read more »
As technology advances, it will continue to reshape the digital publishing industry and the way in which we consume content. Mobile is now the platform of choice, with the number of people consuming content on mobile devices continuing to rise. In order to successfully compete in the industry, publishing strategy needs to focus on a… Read more »