With the exponential growth in mobile app usage and downloads, app marketing has become an ever-evolving challenge. As 2018 gets underway, it is important to stay up to date with the latest app marketing trends and techniques for app success.
Content consumption on mobile devices is increasing rapidly. As a result, mobile has had a tremendous impact on the evolution of content marketing. Businesses now need to consider implementing native mobile apps as a part of content marketing strategy in order to successfully deliver content to where consumers are.
The app development journey is far from over after launching in the marketplace. The challenge now turns to user acquisition and retention. In a highly competitive market, positive user experience is what separates the successful apps from the forgettable ones.
With the rapid growth of digitisation and smartphone usage, and the ever-changing consumer behaviour, businesses need to invest in mobile strategy. Mobile apps provide businesses with the opportunity to engage their customers, grow revenue and build assets.
Apps are continuing to dominate the mobile ecosystem, with the consumption and usage of mobile devices rapidly increasing. Herein lies the importance of implementing native apps as a strategy for improving user engagement.
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