Posted on January 22, 2018 in Best Practices

Mobile App Marketing: 6 Tips for Success in 2018

22Jan
Mobile App Marketing: 6 Tips for Success in 2018

With the exponential growth in mobile app usage and downloads, app marketing has become an ever-evolving challenge. As 2018 gets underway, it is important to stay up to date with the latest app marketing trends and techniques for app success.

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Posted on November 2, 2017 in Best Practices

Rethinking Content Marketing with a Native Mobile App

02Nov
Rethinking Content Marketing Strategy with a Native Mobile App

Content consumption on mobile devices is increasing rapidly. As a result, mobile has had a tremendous impact on the evolution of content marketing. Businesses now need to consider implementing native mobile apps as a part of content marketing strategy in order to successfully deliver content to where consumers are.

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Posted on March 24, 2017 in Best Practices

How to Improve User Experience and App Retention

24Mar
How to Improve User Experience and App Retention

The app development journey is far from over after launching in the marketplace. The challenge now turns to user acquisition and retention. In a highly competitive market, positive user experience is what separates the successful apps from the forgettable ones. 

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Posted on March 10, 2017 in Best Practices

How to Build an App: The Process Behind App Development

10Mar
How to Build an App: The Process of App Development

With the rapid growth of digitisation and smartphone usage, and the ever-changing consumer behaviour, businesses need to invest in mobile strategy. Mobile apps provide businesses with the opportunity to engage their customers, grow revenue and build assets.

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Posted on February 3, 2017 in Best Practices

3 Reasons Native Apps Are Better For User Engagement

03Feb
Native Apps vs Web Apps

Apps are continuing to dominate the mobile ecosystem, with the consumption and usage of mobile devices rapidly increasing. Herein lies the importance of implementing native apps as a strategy for improving user engagement. 

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