Mobile technology has increasingly become an everyday part of the connected consumer’s life. Not only are apps becoming more central to our lifestyle, they are also considered the new battleground for brand loyalty. If businesses want to retain customers and capitalise on their digitally savvy behaviour, they must build a compelling mobile presence through apps.
Onboarding is one of the most critical phases in an app user’s journey. App onboarding is primarily the first point of contact and therefore is essential for making a great first impression. As a result, it is important to make this process as simple and seamless as possible.
Healthcare providers are now recognising patients as customers, tailoring their services to meet specific needs at each stage of the patient journey. mHealth apps are fast becoming one of the best tools for this type of personalised patient-centered care, empowering patients through providing relevant and easily accessible information.
Digitisation is occurring at a rapid rate, and businesses are scrambling to adapt. The focus of corporate strategy should now be shifted to implementing new digital initiatives aimed at increasing the efficiency of business.
When developing an app, the planning stage can often be rushed and even at times, completely overlooked. Effectively planning your app will ensure your team develops a valuable product and will allow you to allocate resources appropriately. In fact, the actual app creation process is relatively straightforward and the knowledge base guide you through the process.
