The automotive industry is on the verge of a digital revolution, with the race to build the fully connected car already underway. The convergence of vehicles, communications and technology is driving this industry transformation. Ultimately, the goal of connected cars is to provide a personalised smart driving experience that will redefine transportation as we know it.
The app development journey is far from over after launching in the marketplace. The challenge now turns to user acquisition and retention. In a highly competitive market, positive user experience is what separates the successful apps from the forgettable ones.
Apps are continuing to dominate the mobile ecosystem, with the consumption and usage of mobile devices rapidly increasing. Herein lies the importance of implementing native apps as a strategy for improving user engagement.
Communication platforms are an increasingly important and powerful business tool. Successful communication strategies rely on an integrated and interactive approach. When strategising for 2017, take into account these 5 ‘must haves’ for any corporate communications platform.
We are fast approaching the end of the year. Predicted 2016 digital marketing trends are beginning to emerge. It looks like 2016 is going to be a big year for technology, and a big year for apps in particular.