As consumer behaviour continues to evolve, businesses need to adapt their strategy to be ‘where their customers are’. As a result, companies are moving rapidly toward making mobile apps commonplace as business tools and assets.
What do most enterprise companies want from app development? Ultimately, a finished product with minimised costs, delivered in the shortest timeframe possible. However, there are a lot of components to the app development process that must be carefully planned to ensure a successful deployment.
With the exponential growth in mobile app usage and downloads, app marketing has become an ever-evolving challenge. As 2018 gets underway, it is important to stay up to date with the latest app marketing trends and techniques for app success.
Realising the increased propensity towards mobile, businesses are seeking to gain their consumers attention through enterprise apps. As a result, thousands of businesses start the app development journey every year. It is crucial for success to do your due diligence by researching and asking the right questions before taking the plunge and hiring an app development… Read more »
As technology advances, it will continue to reshape the digital publishing industry and the way in which we consume content. Mobile is now the platform of choice, with the number of people consuming content on mobile devices continuing to rise. In order to successfully compete in the industry, publishing strategy needs to focus on a… Read more »
Digital health is introducing new approaches to the management of health conditions. Research has demonstrated significant growth in the impact that digital health is having on patients and healthcare overall. The adoption of digital health tools, such as mobile health apps, holds great promise with evidence of these tools playing a positive role in both patient… Read more »
With well over 1 million apps in the major app stores, businesses all over the world have recognised the importance of mobile apps. As a result, the app market has become increasingly competitive and businesses are finding it challenging to be discovered in a sea of competition. In order to compete, it is imperative to… Read more »
For most industries a mobile strategy is no longer an option, it is a requirement. In the world of mobile app development, it is vital to success to get it right the first time. One of the top reasons for mobile apps failing at the market within the first few months is due to poor… Read more »
Mobile technology has increasingly become an everyday part of the connected consumer’s life. Not only are apps becoming more central to our lifestyle, they are also considered the new battleground for brand loyalty. If businesses want to retain customers and capitalise on their digitally savvy behaviour, they must build a compelling mobile presence through apps.
App creation is a long and rigorous process and even with all the hard work and dedication involved, success is still not guaranteed. Mobile app downloads will cross 269.69 billion by 2017 according to a recent study published by Statista, and in this competitive landscape, it is of utmost importance to understand and measure the… Read more »