iOS vs. Android: Which Platform is Best for App Development?

06Apr
iOS vs Android: Which Platform is Best for App Development?

As the mobile ecosystem continues to expand, businesses are creating mobile apps to capture the connected consumer. Ideally, mobile apps should be developed for both the major app platforms, iOS and Android. However, there is often debate around which platform is best to build on first.

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Posted on March 31, 2017 in - App Development, - Mobile Apps, Best Practices

App Onboarding: What Is It and Why Do We Need It?

31Mar
App Onboarding: What is it and why do we need it?

Onboarding is one of the most critical phases in an app user’s journey. App onboarding is primarily the first point of contact and therefore is essential for making a great first impression. As a result, it is important to make this process as simple and seamless as possible.

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Posted on March 24, 2017 in - App Development, - Mobile Apps, Best Practices

How to Improve User Experience and App Retention

24Mar
How to Improve User Experience and App Retention

The app development journey is far from over after launching in the marketplace. The challenge now turns to user acquisition and retention. In a highly competitive market, positive user experience is what separates the successful apps from the forgettable ones. 

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Posted on March 17, 2017 in - App Development, - Mobile Apps, Best Practices

How to Successfully Launch and Market an App

17Mar
App Launch Strategy for Successfully Launching and Marketing an App

Mobile apps are now an integral part of the digital strategy, with well over 1 million apps in both the Itunes App Store and Google Play. As a result, the market has become increasingly competitive and app launch strategy is vital for the success of the app.

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How to Build an App: The Process Behind App Development

10Mar
How to Build an App: The Process of App Development

With the rapid growth of digitisation and smartphone usage, and the ever-changing consumer behaviour, businesses need to invest in mobile strategy. Mobile apps provide businesses with the opportunity to engage their customers, grow revenue and build assets.

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Custom vs. Platform: 3 Benefits of Using an App Development Platform

02Mar
Benefits of using platform development

Mobile strategy is crucial for future growth in any business. When it comes to app development, many companies are unsure whether to take a custom or platform development approach. Although the idea of building a custom app from scratch may be appealing, it is important to recognise the hidden costs associated with it.

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4 Best Practices for Developing mHealth Apps

22Feb
4 Best Practices for Developing mHealth Apps

Healthcare providers are now recognising patients as customers, tailoring their services to meet specific needs at each stage of the patient journey. mHealth apps are fast becoming one of the best tools for this type of personalised patient-centered care, empowering patients through providing relevant and easily accessible information.

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Why mHealth is Essential for Patient Engagement

17Feb
Why mHealth is Essential for Patient Engagement

As the healthcare industry continues to digitally transform, providers are focused on adopting new strategies to enhance workflows and boost patient engagement. In particular, mobile health (mHealth) has introduced new and innovative approaches in healthcare that support patient engagement and value-based care models.

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Posted on February 9, 2017 in - Mobile Apps, Best Practices

Digitisation: The Future of Corporate Strategy

09Feb
Future Technologies Header

Digitisation is occurring at a rapid rate, and businesses are scrambling to adapt. The focus of corporate strategy should now be shifted to implementing new digital initiatives aimed at increasing the efficiency of business.

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