When developing an app, the planning stage can often be rushed and even at times, completely overlooked. Effectively planning your app will ensure your team develops a valuable product and will allow you to allocate resources appropriately. In fact, the actual app creation process is relatively straightforward and the knowledge base guide you through the process.
Corporate Social Responsibility (CSR) is becoming a measure for success in many organisations internationally. As each component of the value chain, from suppliers to customers to employees, invest in CSR initiatives and achievements. Ultimately, this produces a creative opportunity for executives to improve their business and create a positive societal impact at the same time.
Technology can have a transformative impact on an organisation. Yet it’s not enough to just purchase the right tech – you need to know how your organisation can make the most of its digital assets. That’s where a digital strategy comes in.
You’ve built your app and it’s ready to be downloaded across platforms. Yet, it doesn’t seem to be meeting your expected metrics or key performance indicators (KPIs). It can often be difficult to set your app apart and gain the competitive edge. That’s why app marketing is an essential aspect of any app strategy.
Understanding audience engagement and customer segments is imperative to the success of an app. One common mistake companies tend to make, is to assume that majority of users will download an app as soon as it’s launched. Unfortunately, this is unrealistic and rarely happens. Instead, an app is incrementally adopted across five customer segments.
Technology is incrementally shifting the doctor-patient relationship into the digital age. This is truly the case for apps. Apps can enable doctors to directly engage with patients even when outside the consulting room. But what factors do companies need to consider when developing a health communication app to drive patient engagement?
Internal Communication Managers are constantly faced with the challenge of how to effectively engage employees. Relevant information can often get lost in the shuffle between e-newsletters, intranets, emails and instant chat. But could internal communication apps be the key to creating an integrated communication strategy?
Healthcare continues to evolve into a paperless industry as the professional reliance on mobile and tablet devices grow concurrently. In fact, majority of healthcare professionals are becoming ‘digital omnivores’ as they work between a desktop computer, tablet and smartphone.
CSIRO’s We Feel is a project that aims to verify whether our emotions can be accurately mapped using data from social media. We Feel studies the words people use in their Twitter posts, and maps these words to a wheel of emotions; a colourful hierarchy of joy, love, surprise, sadness, fear and anger.
Liquid State co-founder Philip Andrews recently took to the stage at AIMIA’s 2015 iteration of The Future of Digital Publishing. There, he spoke about content syndication, segmentation and self-curation.