You’ve built your app and it’s ready to be downloaded across platforms. Yet, it doesn’t seem to be meeting your expected metrics or key performance indicators (KPIs). It can often be difficult to set your app apart and gain the competitive edge. That’s why app marketing is an essential aspect of any app strategy.
Understanding audience engagement and customer segments is imperative to the success of an app. One common mistake companies tend to make, is to assume that majority of users will download an app as soon as it’s launched. Unfortunately, this is unrealistic and rarely happens. Instead, an app is incrementally adopted across five customer segments.
Technology is incrementally shifting the doctor-patient relationship into the digital age. This is truly the case for apps. Apps can enable doctors to directly engage with patients even when outside the consulting room. But what factors do companies need to consider when developing a health communication app to drive patient engagement?
Internal Communication Managers are constantly faced with the challenge of how to effectively engage employees. Relevant information can often get lost in the shuffle between e-newsletters, intranets, emails and instant chat. But could internal communication apps be the key to creating an integrated communication strategy?
Healthcare continues to evolve into a paperless industry as the professional reliance on mobile and tablet devices grow concurrently. In fact, majority of healthcare professionals are becoming ‘digital omnivores’ as they work between a desktop computer, tablet and smartphone.
CSIRO’s We Feel is a project that aims to verify whether our emotions can be accurately mapped using data from social media. We Feel studies the words people use in their Twitter posts, and maps these words to a wheel of emotions; a colourful hierarchy of joy, love, surprise, sadness, fear and anger.
Liquid State co-founder Philip Andrews recently took to the stage at AIMIA’s 2015 iteration of The Future of Digital Publishing. There, he spoke about content syndication, segmentation and self-curation.
Posted on April 27, 2015 in Liquid State News
Liquid State is all about agility and flexibility, so we are constantly working to make creating, managing, and updating app content more streamlined than ever before. Recently, our development team released an improvement to how page and issue thumbnail images are handled in the Liquid State system.
Posted on October 3, 2014 in Liquid State News
It’s been a while since we posted an update here – but that doesn’t mean we haven’t been busy! We have so much to share about what’s new with Liquid State. In fact, the past few months at Liquid State have been packed full of exciting developments.
The constant decline in advertising revenue for magazine publishers is a worrying statistic that has not only seen the closure of iconic titles and long standing businesses, but also the departure of friends from the industry.