Posted on December 21, 2015 in - Mobile Apps, Best Practices

The 5 Customer Segments to Download Your App

21Dec
Liquid-State-5-customer-segment

Understanding audience engagement and customer segments is imperative to the success of an app. One common mistake companies tend to make, is to assume that majority of users will download an app as soon as it’s launched. Unfortunately, this is unrealistic and rarely happens. Instead, an app is incrementally adopted across five customer segments. 

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Health Communication Apps Improve Patient Engagement

16Dec
Liquid-State-Health-communication-apps-between-tablet-mobile-desktop-devices-

Technology is incrementally shifting the doctor-patient relationship into the digital age. This is truly the case for apps. Apps can enable doctors to directly engage with patients even when outside the consulting room. But what factors do companies need to consider when developing a health communication app to drive patient engagement?

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Posted on December 14, 2015 in - Communications, - Mobile Apps, Best Practices

The Rise of Internal Communication Apps

14Dec
Liquid-State-Internal-Communcations-Apps-Reports

Internal Communication Managers are constantly faced with the challenge of how to effectively engage employees. Relevant information can often get lost in the shuffle between e-newsletters, intranets, emails and instant chat. But could internal communication apps be the key to creating an integrated communication strategy?

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Posted on December 3, 2015 in - Digital Health, – Health, Best Practices, Industries

Digital Habits of Healthcare Professionals

03Dec
Liquid-State-Digital Habits of Healthcare Professionals

Healthcare continues to evolve into a paperless industry as the professional reliance on mobile and tablet devices grow concurrently. In fact, majority of healthcare professionals are becoming ‘digital omnivores’ as they work between a desktop computer, tablet and smartphone. 

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Posted on October 29, 2015 in - Digital Health, – Health, Best Practices, Industries

Tech Will Revolutionise the Traditional Healthcare System

29Oct
Liquid-State-Tech-Revolutionise-Health

CSIRO’s We Feel is a project that aims to verify whether our emotions can be accurately mapped using data from social media. We Feel studies the words people use in their Twitter posts, and maps these words to a wheel of emotions; a colourful hierarchy of joy, love, surprise, sadness, fear and anger. 

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