With the exponential growth in mobile app usage and downloads, app marketing has become an ever-evolving challenge. As 2018 gets underway, it is important to stay up to date with the latest app marketing trends and techniques for app success.
Realising the increased propensity towards mobile, businesses are seeking to gain their consumers attention through enterprise apps. As a result, thousands of businesses start the app development journey every year. It is crucial for success to do your due diligence by researching and asking the right questions before taking the plunge and hiring an app development… Read more »
For most industries a mobile strategy is no longer an option, it is a requirement. In the world of mobile app development, it is vital to success to get it right the first time. One of the top reasons for mobile apps failing at the market within the first few months is due to poor… Read more »
For most industries a mobile strategy is no longer an option, it is a requirement. Smartphones are now outselling computers threefold and the mobile app market is growing exponentially. Consequently, creating a responsive and engaging environment through mobile strategy is now considered essential for fostering a positive customer experience.
2016 saw the mobile app market maintain strong momentum, with significant growth in app usage and downloads. However, with well over 2 million apps in the major app stores, discoverability poses a significant challenge for businesses in the marketplace. App store optimisation is now considered fundamental to successful app strategy.
As digital now becomes firmly embedded in every business as an integral part of strategy, it is a focus on people that will ultimately underpin success. With approximately 5 million apps available in the major app stores, the highly competitive nature of the app market makes the ‘build it and they will come’ a risky motto to live… Read more »