Digitisation is occurring at a rapid rate, and businesses are scrambling to adapt. The focus of corporate strategy should now be shifted to implementing new digital initiatives aimed at increasing the efficiency of business.
Apps are continuing to dominate the mobile ecosystem, with the consumption and usage of mobile devices rapidly increasing. Herein lies the importance of implementing native apps as a strategy for improving user engagement.
The integration of Corporate Social Responsibility (CSR), strategy and brand identity has become an integral part of business. Organisations are now leveraging technologies, and digital strategy, to tackle the bigger issues surrounding CSR.
Posted on January 19, 2017 in Liquid State News
2016 represented a prosperous and innovative year for Liquid State, as we entered our ‘scale up’ phase. Liquid State successfully delivered integrated communications solutions to major clients both nationally and internationally whilst continuing to refine the Liquid State Platform.
As a part of the Testing Within Government (TWiG) Program, Liquid State has just completed testing how the Carbon Editor platform functions as a smart editing and style guide system within a government setting.
Communication platforms are an increasingly important and powerful business tool. Successful communication strategies rely on an integrated and interactive approach. When strategising for 2017, take into account these 5 ‘must haves’ for any corporate communications platform.
Posted on December 21, 2016 in Liquid State News
The Liquid State demo app, Droplet is now live and ready for download across iOS and Android devices. Experience the latest of what the Liquid State platform has on offer with Droplet.
Posted on November 18, 2016 in Liquid State News
Liquid State is proud to announce that we are one of four winners to receive $25,000 in government funding from Advance Queensland. This funding will allow the Liquid State team to test how Carbon Editor functions as a smart editing and style guide system within a government setting.
In an increasingly digital world, businesses have to compete to keep consumers and employees engaged online. Which is why organisations need to deliver unified communications across all branded touch-points. This is the foundation of omnichannel communications.
Marketing is becoming increasingly dependent on technology as martech solutions dominate the field. Businesses rely on martech solutions to plan, implement and measure marketing campaigns. In fact, a new study by DataXu shows the 5 factors driving the rise of martech globally.