With the exponential growth in mobile app usage and downloads, app marketing has become an ever-evolving challenge. As 2018 gets underway, it is important to stay up to date with the latest app marketing trends and techniques for app success.
With the increase in healthcare consumerism, there is a growing awareness of the need to involve patients in their care. As technology continues to make health records more accessible, it provides an opportunity for greater transparency, engagement and collaboration through patient-generated health data.
Realising the increased propensity towards mobile, businesses are seeking to gain their consumers attention through enterprise apps. As a result, thousands of businesses start the app development journey every year. It is crucial for success to do your due diligence by researching and asking the right questions before taking the plunge and hiring an app development… Read more »
As technology advances, it will continue to reshape the digital publishing industry and the way in which we consume content. Mobile is now the platform of choice, with the number of people consuming content on mobile devices continuing to rise. In order to successfully compete in the industry, publishing strategy needs to focus on a… Read more »
Digital health is introducing new approaches to the management of health conditions. Research has demonstrated significant growth in the impact that digital health is having on patients and healthcare overall. The adoption of digital health tools, such as mobile health apps, holds great promise with evidence of these tools playing a positive role in both patient… Read more »
Times are changing, and internal communications strategies are becoming increasingly sophisticated. Yet an alarming number of businesses continue to embrace the old constraints of desktop computers and legacy systems. Introducing new technological advancements to can yield higher productivity, workplace efficiency and employee engagement.
It is no secret that digital transformation has already begun, with no signs of slowing down. With several industries showing an inclination towards transformation, it is important to start identifying opportunities that enable the digitisation process. To seize these opportunities, businesses need to reinvent themselves in a manner that is compatible with an increasingly digital world and… Read more »
Content consumption on mobile devices is increasing rapidly. As a result, mobile has had a tremendous impact on the evolution of content marketing. Businesses now need to consider implementing native mobile apps as a part of content marketing strategy in order to successfully deliver content to where consumers are.
With well over 1 million apps in the major app stores, businesses all over the world have recognised the importance of mobile apps. As a result, the app market has become increasingly competitive and businesses are finding it challenging to be discovered in a sea of competition. In order to compete, it is imperative to… Read more »
For most industries a mobile strategy is no longer an option, it is a requirement. In the world of mobile app development, it is vital to success to get it right the first time. One of the top reasons for mobile apps failing at the market within the first few months is due to poor… Read more »