4 Digital Health App Trends to Consider for 2018

29Jan
4 Digital Health Trends to Consider for 2018

As the world gradually becomes digitised, digital health trends reveal that more and more patients are turning to their smartphones for health advice, or to track and manage their health. The innovation of the digital health app is accelerating fast and with the adoption of mobile in the healthcare industry growing, the opportunity for apps… Read more »

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Posted on January 22, 2018 in - Mobile Apps, Best Practices

Mobile App Marketing: 6 Tips for Success in 2018

22Jan
Mobile App Marketing: 6 Tips for Success in 2018

With the exponential growth in mobile app usage and downloads, app marketing has become an ever-evolving challenge. As 2018 gets underway, it is important to stay up to date with the latest app marketing trends and techniques for app success.

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Leveraging the Power of Patient-Generated Health Data

21Dec
Leveraging the Power of Patient-Generated Health Data

With the increase in healthcare consumerism, there is a growing awareness of the need to involve patients in their care. As technology continues to make health records more accessible, it provides an opportunity for greater transparency, engagement and collaboration through patient-generated health data.

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Posted on December 12, 2017 in - App Development, - Platform Software, Best Practices

10 Things to Consider When Hiring an App Development Company

12Dec
Case Studies

Realising the increased propensity towards mobile, businesses are seeking to gain their consumers attention through enterprise apps. As a result, thousands of businesses start the app development journey every year. It is crucial for success to do your due diligence by researching and asking the right questions before taking the plunge and hiring an app development… Read more »

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Posted on December 1, 2017 in - Mobile Apps, - Publishing, Best Practices

How Publishing Can Prosper in a Mobile-First World

01Dec
How Publishing Can Prosper in a Mobile-First World

As technology advances, it will continue to reshape the digital publishing industry and the way in which we consume content. Mobile is now the platform of choice, with the number of people consuming content on mobile devices continuing to rise. In order to successfully compete in the industry, publishing strategy needs to focus on a… Read more »

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Why Healthcare Needs Digital Health Apps

23Nov
Why Healthcare Needs Digital Health Apps

Digital health is introducing new approaches to the management of health conditions. Research has demonstrated significant growth in the impact that digital health is having on patients and healthcare overall. The adoption of digital health tools, such as mobile health apps, holds great promise with evidence of these tools playing a positive role in both patient… Read more »

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Posted on November 16, 2017 in - Communications, Best Practices

How to Future-Proof your Internal Communications Strategy

16Nov
Internal Communications

Times are changing, and internal communications strategies are becoming increasingly sophisticated. Yet an alarming number of businesses continue to embrace the old constraints of desktop computers and legacy systems. Introducing new technological advancements to can yield higher productivity, workplace efficiency and employee engagement.

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Posted on November 9, 2017 in - App Development, - Mobile Apps, Best Practices

Mobile-First: An Opportunity to Drive Digital Transformation

09Nov
Mobile-First: An Opportunity to Drive Digital Transformation

It is no secret that digital transformation has already begun, with no signs of slowing down. With several industries showing an inclination towards transformation, it is important to start identifying opportunities that enable the digitisation process. To seize these opportunities, businesses need to reinvent themselves in a manner that is compatible with an increasingly digital world and… Read more »

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Posted on November 2, 2017 in - Communications, - Mobile Apps, Best Practices

Rethinking Content Marketing with a Native Mobile App

02Nov
Rethinking Content Marketing Strategy with a Native Mobile App

Content consumption on mobile devices is increasing rapidly. As a result, mobile has had a tremendous impact on the evolution of content marketing. Businesses now need to consider implementing native mobile apps as a part of content marketing strategy in order to successfully deliver content to where consumers are.

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15 Key Ingredients for a Successful Mobile App

31Oct
15 Key Ingredients for a Successful Mobile App

With well over 1 million apps in the major app stores, businesses all over the world have recognised the importance of mobile apps. As a result, the app market has become increasingly competitive and businesses are finding it challenging to be discovered in a sea of competition. In order to compete, it is imperative to… Read more »

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