Rethinking Content Marketing with a Native Mobile App
Content consumption on mobile devices is increasing rapidly. As a result, mobile has had a tremendous impact on the evolution of content marketing. Businesses now need to consider implementing native mobile apps as a part of
As we all know, content marketing is a key focus for any marketer. Although
You might have put a lot of thought, time and effort into creating great content, but more importantly, you need to deliver it where your users are. Today’s digital landscape is very much app-focused. In fact, according to a 2017 report by comScore, apps make up 87% of total mobile minutes. Another study by Flurry reported that apps take up 92% of
It is important to focus on native mobile apps first and foremost because that’s where consumers are going. If businesses want to retain customers and
With the growing number of global smartphone users, having a native mobile app for your content marketing strategy is no longer a choice but a necessity. If you aren’t considering a mobile app for your content marketing strategy, it is likely you are missing out.
Related Why Do Businesses Need a Mobile App?
Mobile Web vs. Mobile Apps
Consumers have become increasingly mobile, replacing desktops with smartphones for entertainment, research
Native mobile apps create an immersive and intuitive environment for users that are familiar,
Related 3 Reasons Native Apps Are Better For User Engagement
Content Marketing + Native Apps
The exponential growth of mobile devices has resulted in an unprecedented amount of opportunities for marketers. With the constant introduction of new mobile capabilities, mobile marketing is going to continuously evolve, creating new strategies for reaching out to audiences through their mobile devices. For now, the best solution is to create a native mobile app that supports your content marketing strategy.
Content marketing apps are participatory, not passive. A native mobile app is essential for businesses wanting to provide their customers with more interactive and engaging content to supplement the passive, low engagement content offered on websites. With a mobile app, marketers can effortlessly reach their audience, converting existing visitors into followers and driving long-term customer acquisition and engagement.
Here are 4 key reasons why mobile apps are essential for any content marketing strategy:
According to AgilOne, more than 70% of users expect
Related App Onboarding: What Is It and Why Do We Need It?
With all the noise out there it is easy for businesses to lose impact on their customers. It is now harder than ever to stand out from the crowd and truly engage your customers. A native mobile app creates a ‘walled-garden’ environment allowing businesses to increase interactions and make true connections with their customers. This ‘walled’ branded environment provides app users with a constant and seamless experience, reducing noise and clutter whilst increasing engagement with your brand.
#3 Offline content
Another advantage of a native mobile app is the ability to provide users with functionality and content that is accessible offline. This reduces the reliance on reliable internet connections and provides users with a seamless experience.
A mobile app presents limitless opportunities for marketers; through mobile, we can now engage one-to-one with our customers. App push notifications allow you to reach out to customers in real time. Leveraging the insights from app usage
Creating a Content Marketing App
Creating a native mobile app to support your content strategy provides the opportunity to focus on mobile users and identify where you can increase engagement and interactivity with your content. A content marketing app does not mean you need to create individual content for each device or channel it is published to. Instead, try to find an app development platform that supports content management and omnichannel marketing communications. This would allow you to publish content from a single source and ensure that the content works well on every device. That way you can create once and publish everywhere.
Bite-sized content and experiences are becoming favorable – Mary Meker, Kleiner Perkins
Since a reader’s attention span is getting shorter, try and focus on making their mobile app experience as streamlined and seamless as possible. When developing a mobile app, remember to stay up to date on changing mobile technology. Every new feature provides marketers with a new opportunity. For example, leveraging
Here some quick tips to keep in mind when developing your content marketing app:
#1 Keep content concise
The fact is mobile devices have smaller screens, therefore, content should be tailored for mobile and condensed to fit the size of the screen. This will help create a positive user experience in your app. Remember to thoroughly test your content on multiple rotations, mobile devices, and screen sizes to ensure it is displaying as it should on all of them.
#2 Keep it simple
A user’s attention span is shorter when consuming content on their mobile devices. Therefore, it is important to identify and cut out everything that will distract them from carrying out what is really important; the call-to-action. Users should be able to complete a goal or navigate through the app with minimal screens and taps
#3 Have a content plan
It is important to develop a content plan for effectively targeting and engaging your users. Users love apps that deliver continuous value, therefore, the content of your app must be up to date and relevant over time. In fact, 91% of mobile users exit an app if it fails to satisfy an immediate need, meaning all that carefully-crafted content may be for nothing if mobile users deem it irrelevant (ThinkwithGoogle). A strategic content plan will help keep your mobile app competitive in the market.
Consider questions like the following to help guide your content plan:
- How much time does a mobile visitor spend on your site?
- Which pages capture their attention?
- Does one specific page standout?
- What action is taken?
Answers to these questions reveal a lot about your current engagement and can provide valuable insights. Once you have a better understanding of how mobile users navigate your site, you can make more informed and strategic decisions about what content to put in your mobile app.
Related Content is Key: A Guide to Content Auditing and Design
It is time to rethink your mobile content marketing strategy; it is time for a native mobile app. Mobile app strategy has emerged as a top priority for businesses to stay relevant, maintain a competitive edge, and unearth new business and revenue opportunities.
Have you found the right app development platform to execute your mobile strategy? At Liquid State, we understand the importance of implementing enterprise app software as a part of corporate strategy. Our platform empowers businesses to build native code-free apps for a variety of business functions. With Liquid State, you can manage and deliver the right communications to the right people on the right devices.
To find out what Liquid State can do for your business, download the factsheet, or get in touch with us today.