Content consumption on mobile devices is increasing rapidly. As a result, mobile has had a tremendous impact on the evolution of content marketing. Businesses now need to consider implementing native mobile apps as a part of content marketing strategy in order to successfully deliver content to where consumers are.
Large retailers like UK grocer Tesco have gotten in the game of ‘mediatailing’ – the fine art of releasing (in Tesco’s case) lifestyle magazines that encourage ‘direct relationships with customers’. In other words, read the Tesco magazine while you buy from Tesco. Some people aren’t crazy about it, but it could be a foreshadowing of… Read more »