2016 saw the mobile app market maintain strong momentum, with significant growth in app usage and downloads. However, with well over 2 million apps in the major app stores, discoverability poses a significant challenge for businesses in the marketplace. App store optimisation is now considered fundamental to successful app strategy.
As digital now becomes firmly embedded in every business as an integral part of strategy, it is a focus on people that will ultimately underpin success. With approximately 5 million apps available in the major app stores, the highly competitive nature of the app market makes the ‘build it and they will come’ a risky motto to live… Read more »
The mobile app ecosystem will continue to grow exponentially over the coming years, along with the widespread adoption of app analytic tools. However, most businesses today are not effectively leveraging app analytics.
As the mobile ecosystem continues to expand, businesses are creating mobile apps to capture the connected consumer. Ideally, mobile apps should be developed for both the major app platforms, iOS and Android. However, there is often debate around which platform is best to build on first.
Onboarding is one of the most critical phases in an app user’s journey. App onboarding is primarily the first point of contact and therefore is essential for making a great first impression. As a result, it is important to make this process as simple and seamless as possible.
The app development journey is far from over after launching in the marketplace. The challenge now turns to user acquisition and retention. In a highly competitive market, positive user experience is what separates the successful apps from the forgettable ones.
Mobile apps are now an integral part of the digital strategy, with well over 1 million apps in both the Itunes App Store and Google Play. As a result, the market has become increasingly competitive and app launch strategy is vital for the success of the app.
With the rapid growth of digitisation and smartphone usage, and the ever-changing consumer behaviour, businesses need to invest in mobile strategy. Mobile apps provide businesses with the opportunity to engage their customers, grow revenue and build assets.
Mobile strategy is crucial for future growth in any business. When it comes to app development, many companies are unsure whether to take a custom or platform development approach. Although the idea of building a custom app from scratch may be appealing, it is important to recognise the hidden costs associated with it.
Digitisation is occurring at a rapid rate, and businesses are scrambling to adapt. The focus of corporate strategy should now be shifted to implementing new digital initiatives aimed at increasing the efficiency of business.
