Posted on November 9, 2017 in - App Development, - Mobile Apps, Best Practices

Mobile-First: An Opportunity to Drive Digital Transformation

09Nov
Mobile-First: An Opportunity to Drive Digital Transformation

It is no secret that digital transformation has already begun, with no signs of slowing down. With several industries showing an inclination towards transformation, it is important to start identifying opportunities that enable the digitisation process. To seize these opportunities, businesses need to reinvent themselves in a manner that is compatible with an increasingly digital world and… Read more »

Read More
Posted on November 2, 2017 in - Communications, - Mobile Apps, Best Practices

Rethinking Content Marketing with a Native Mobile App

02Nov
Rethinking Content Marketing Strategy with a Native Mobile App

Content consumption on mobile devices is increasing rapidly. As a result, mobile has had a tremendous impact on the evolution of content marketing. Businesses now need to consider implementing native mobile apps as a part of content marketing strategy in order to successfully deliver content to where consumers are.

Read More

15 Key Ingredients for a Successful Mobile App

31Oct
15 Key Ingredients for a Successful Mobile App

With well over 1 million apps in the major app stores, businesses all over the world have recognised the importance of mobile apps. As a result, the app market has become increasingly competitive and businesses are finding it challenging to be discovered in a sea of competition. In order to compete, it is imperative to… Read more »

Read More

Pre-Planning for Successful Mobile App Development

31Oct
Pre-Planning for Successful Mobile App Development

For most industries a mobile strategy is no longer an option, it is a requirement. In the world of mobile app development, it is vital to success to get it right the first time. One of the top reasons for mobile apps failing at the market within the first few months is due to poor… Read more »

Read More
Posted on September 15, 2017 in - Mobile Apps, Best Practices, Liquid State Blog

Building Brand Loyalty with Mobile Apps

15Sep
Building Brand Loyalty with Mobile Apps

Mobile technology has increasingly become an everyday part of the connected consumer’s life. Not only are apps becoming more central to our lifestyle, they are also considered the new battleground for brand loyalty. If businesses want to retain customers and capitalise on their digitally savvy behaviour, they must build a compelling mobile presence through apps.

Read More

Why Feedback Is Critical for Your App

07Sep
Why Feedback Is Critical for Your App

App creation is a long and rigorous process and even with all the hard work and dedication involved, success is still not guaranteed. Mobile app downloads will cross 269.69 billion by 2017 according to a recent study published by Statista, and in this competitive landscape, it is of utmost importance to understand and measure the… Read more »

Read More
Posted on August 29, 2017 in - Mobile Apps, Best Practices

Why Do Businesses Need a Mobile App?

29Aug
Why Do Businesses Need a Mobile App?

For most industries a mobile strategy is no longer an option, it is a requirement. Smartphones are now outselling computers threefold and the mobile app market is growing exponentially. Consequently, creating a responsive and engaging environment through mobile strategy is now considered essential for fostering a positive customer experience.

Read More
Posted on June 30, 2017 in - App Development, - Mobile Apps, Best Practices

How to get Executive Buy-In for your Mobile App Idea

30Jun
How to get Executive Buy-In for Mobile Apps

Due to the rapid growth of smartphone usage, and the ever-changing consumer behaviour, mobile apps are now considered an essential part of business strategy. However, attaining executive buy-in for mobile app development can be an extremely challenging task.

Read More
Posted on June 16, 2017 in - Mobile Apps, - Smart Cities, Best Practices

Smart Cities, Smart Citizens, Smart Apps

16Jun
Smart Cities, Smart Citizens, Smart Apps

The drive towards smart cities is accelerating in major cities across the world. Governments and private enterprises are becoming increasingly eager to be a part of the technology-driven push for more sustainable, efficient, clean and safe cities. This means developing smart city solutions that are citizen-centric and offer real value.

Read More
Posted on May 12, 2017 in - App Development, - Mobile Apps, Best Practices

The Importance of the Customer Journey for App Strategy

12May
The Importance of the Mobile Customer Journey for App Strategy

As technology advances and the app ecosystem continues to grow, the power in the marketplace has shifted towards the consumer. Retaining and acquiring new customers poses a significant challenge for businesses. In order to stay competitive, businesses must offer a flawless customer experience by understanding the unique mobile customer journey.

Read More