Posted on February 3, 2017 in - App Development, - Mobile Apps, Best Practices

3 Reasons Native Apps Are Better For User Engagement

03Feb
Native Apps vs Web Apps

Apps are continuing to dominate the mobile ecosystem, with the consumption and usage of mobile devices rapidly increasing. Herein lies the importance of implementing native apps as a strategy for improving user engagement. 

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Posted on January 27, 2017 in - Mobile Apps, Best Practices

Going Digital: How Digital Strategy Can Improve CSR

27Jan
Digital Publishing saves papers

The integration of Corporate Social Responsibility (CSR), strategy and brand identity has become an integral part of business. Organisations are now leveraging technologies, and digital strategy, to tackle the bigger issues surrounding CSR.

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Posted on January 6, 2017 in - Communications, - Mobile Apps, Best Practices

5 ‘Must Haves’ For Any Corporate Communications Platform

06Jan
multiple devices

Communication platforms are an increasingly important and powerful business tool. Successful communication strategies rely on an integrated and interactive approach. When strategising for 2017, take into account these 5 ‘must haves’ for any corporate communications platform.

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Posted on March 16, 2016 in - App Development, - Mobile Apps, Best Practices

A Quick Guide to Planning Your App

16Mar
Liquid-State-Planning-Your-App

When developing an app, the planning stage can often be rushed and even at times, completely overlooked. Effectively planning your app will ensure your team develops a valuable product and will allow you to allocate resources appropriately. In fact, the actual app creation process is relatively straightforward and the knowledge base guide you through the process. 

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Posted on March 8, 2016 in - Mobile Apps, Best Practices

Ways to Improve CSR with Apps

08Mar
Liquid-State-Improving-CSR-with-apps

Corporate Social Responsibility (CSR) is becoming a measure for success in many organisations internationally. As each component of the value chain, from suppliers to customers to employees, invest in CSR initiatives and achievements. Ultimately, this produces a creative opportunity for executives to improve their business and create a positive societal impact at the same time.

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Posted on January 6, 2016 in - Mobile Apps, Best Practices

6 Essential Ways to Market Your App

06Jan
Liquid-State-6-essential-App-marketing-

You’ve built your app and it’s ready to be downloaded across platforms. Yet, it doesn’t seem to be meeting your expected metrics or key performance indicators (KPIs). It can often be difficult to set your app apart and gain the competitive edge. That’s why app marketing is an essential aspect of any app strategy. 

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Posted on December 21, 2015 in - Mobile Apps, Best Practices

The 5 Customer Segments to Download Your App

21Dec
Liquid-State-5-customer-segment

Understanding audience engagement and customer segments is imperative to the success of an app. One common mistake companies tend to make, is to assume that majority of users will download an app as soon as it’s launched. Unfortunately, this is unrealistic and rarely happens. Instead, an app is incrementally adopted across five customer segments.

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Posted on December 14, 2015 in - Communications, - Mobile Apps, Best Practices

The Rise of Internal Communication Apps

14Dec
Liquid-State-Internal-Communcations-Apps-Reports

Internal Communication Managers are constantly faced with the challenge of how to effectively engage employees. Relevant information can often get lost in the shuffle between e-newsletters, intranets, emails and instant chat. But could internal communication apps be the key to creating an integrated communication strategy?

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