Onboarding is one of the most critical phases in an app user’s journey. App onboarding is primarily the first point of contact and therefore is essential for making a great first impression. As a result, it is important to make this process as simple and seamless as possible.
The app development journey is far from over after launching in the marketplace. The challenge now turns to user acquisition and retention. In a highly competitive market, positive user experience is what separates the successful apps from the forgettable ones.
Mobile apps are now an integral part of the digital strategy, with well over 1 million apps in both the Itunes App Store and Google Play. As a result, the market has become increasingly competitive and app launch strategy is vital for the success of the app.
With the rapid growth of digitisation and smartphone usage, and the ever-changing consumer behaviour, businesses need to invest in mobile strategy. Mobile apps provide businesses with the opportunity to engage their customers, grow revenue and build assets.
Healthcare providers are now recognising patients as customers, tailoring their services to meet specific needs at each stage of the patient journey. mHealth apps are fast becoming one of the best tools for this type of personalised patient-centered care, empowering patients through providing relevant and easily accessible information.
As the healthcare industry continues to digitally transform, providers are focused on adopting new strategies to enhance workflows and boost patient engagement. In particular, mobile health (mHealth) has introduced new and innovative approaches in healthcare that support patient engagement and value-based care models.
The integration of Corporate Social Responsibility (CSR), strategy and brand identity has become an integral part of business. Organisations are now leveraging technologies, and digital strategy, to tackle the bigger issues surrounding CSR.
One of the most powerful features of the Liquid State platform is the ability to instantly publish content to your apps. And there’s some good news… Our content publishing system just got better! As of the 31st of May 2016, the Liquid State system includes a comprehensive document versioning system.
We are fast approaching the end of the year. Predicted 2016 digital marketing trends are beginning to emerge. It looks like 2016 is going to be a big year for technology, and a big year for apps in particular.
CSIRO’s We Feel is a project that aims to verify whether our emotions can be accurately mapped using data from social media. We Feel studies the words people use in their Twitter posts, and maps these words to a wheel of emotions; a colourful hierarchy of joy, love, surprise, sadness, fear and anger.
