CSIRO’s We Feel is a project that aims to verify whether our emotions can be accurately mapped using data from social media. We Feel studies the words people use in their Twitter posts, and maps these words to a wheel of emotions; a colourful hierarchy of joy, love, surprise, sadness, fear and anger.
The internet is widely used for digital marketing – as a promotional tool, a distribution channel and sometimes as the product itself. But is marketing via social media platforms always a good tactic?
Just as the publishing world is undergoing a fast and furious transition to digital, so too is public relations and the communications sector. I’m sure I don’t have to tell you that digital has vastly changed the way that corporate communicators are able to reach their audiences. So how are these modern communicators faring in… Read more »