You’ve built your app and it’s ready to be downloaded across platforms. Yet, it doesn’t seem to be meeting your expected metrics or key performance indicators (KPIs). It can often be difficult to set your app apart and gain the competitive edge. That’s why app marketing is an essential aspect of any app strategy.
The internet is widely used for digital marketing – as a promotional tool, a distribution channel and sometimes as the product itself. But is marketing via social media platforms always a good tactic?