Posted on August 17, 2016 in Best Practices, Featured Posts

The Rise of Martech: 5 Driving Factors

17Aug
Liquid_State-rise_of_martech

Marketing is becoming increasingly dependent on technology as martech solutions dominate the field. Businesses rely on martech solutions to plan, implement and measure marketing campaigns. In fact, a new study by DataXu shows the 5 factors driving the rise of martech globally.

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Posted on December 21, 2015 in Best Practices

The 5 Customer Segments to Download Your App

21Dec
Liquid-State-5-customer-segment

Understanding audience engagement and customer segments is imperative to the success of an app. One common mistake companies tend to make, is to assume that majority of users will download an app as soon as it’s launched. Unfortunately, this is unrealistic and rarely happens. Instead, an app is incrementally adopted across five customer segments. 

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