Posted on December 21, 2015 in Best Practices

The 5 Customer Segments to Download Your App

21Dec
Liquid-State-5-customer-segment

Understanding audience engagement and customer segments is imperative to the success of an app. One common mistake companies tend to make, is to assume that majority of users will download an app as soon as it’s launched. Unfortunately, this is unrealistic and rarely happens. Instead, an app is incrementally adopted across five customer segments. 

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