Apps are continuing to dominate the mobile ecosystem, with the consumption and usage of mobile devices rapidly increasing. Herein lies the importance of implementing native apps as a strategy for improving user engagement.
The integration of Corporate Social Responsibility (CSR), strategy and brand identity has become an integral part of business. Organisations are now leveraging technologies, and digital strategy, to tackle the bigger issues surrounding CSR.
Communication platforms are an increasingly important and powerful business tool. Successful communication strategies rely on an integrated and interactive approach. When strategising for 2017, take into account these 5 ‘must haves’ for any corporate communications platform.
When developing an app, the planning stage can often be rushed and even at times, completely overlooked. Effectively planning your app will ensure your team develops a valuable product and will allow you to allocate resources appropriately. In fact, the actual app creation process is relatively straightforward and the knowledge base guide you through the process.
Corporate Social Responsibility (CSR) is becoming a measure for success in many organisations internationally. As each component of the value chain, from suppliers to customers to employees, invest in CSR initiatives and achievements. Ultimately, this produces a creative opportunity for executives to improve their business and create a positive societal impact at the same time.
Technology can have a transformative impact on an organisation. Yet it’s not enough to just purchase the right tech – you need to know how your organisation can make the most of its digital assets. That’s where a digital strategy comes in.
You’ve built your app and it’s ready to be downloaded across platforms. Yet, it doesn’t seem to be meeting your expected metrics or key performance indicators (KPIs). It can often be difficult to set your app apart and gain the competitive edge. That’s why app marketing is an essential aspect of any app strategy.
Understanding audience engagement and customer segments is imperative to the success of an app. One common mistake companies tend to make, is to assume that majority of users will download an app as soon as it’s launched. Unfortunately, this is unrealistic and rarely happens. Instead, an app is incrementally adopted across five customer segments.
Internal Communication Managers are constantly faced with the challenge of how to effectively engage employees. Relevant information can often get lost in the shuffle between e-newsletters, intranets, emails and instant chat. But could internal communication apps be the key to creating an integrated communication strategy?
