Smartphones continue to grow in ubiquity. Mobile apps are now being used to complement pre-existing systems in healthcare to improve the quality of care. As a result, advances in healthcare apps and technology are revolutionising the industry and patient-centred care.
Mobile technology has increasingly become an everyday part of the connected consumer’s life. Not only are apps becoming more central to our lifestyle, they are also considered the new battleground for brand loyalty. If businesses want to retain customers and capitalise on their digitally savvy behaviour, they must build a compelling mobile presence through apps.
For most industries a mobile strategy is no longer an option, it is a requirement. Smartphones are now outselling computers threefold and the mobile app market is growing exponentially. Consequently, creating a responsive and engaging environment through mobile strategy is now considered essential for fostering a positive customer experience.
The drive towards smart cities is accelerating in major cities across the world. Governments and private enterprises are becoming increasingly eager to be a part of the technology-driven push for more sustainable, efficient, clean and safe cities. This means developing smart city solutions that are citizen-centric and offer real value.
As digital now becomes firmly embedded in every business as an integral part of strategy, it is a focus on people that will ultimately underpin success. With approximately 5 million apps available in the major app stores, the highly competitive nature of the app market makes the ‘build it and they will come’ a risky motto to live… Read more »
The mobile app ecosystem will continue to grow exponentially over the coming years, along with the widespread adoption of app analytic tools. However, most businesses today are not effectively leveraging app analytics.
As the mobile ecosystem continues to expand, businesses are creating mobile apps to capture the connected consumer. Ideally, mobile apps should be developed for both the major app platforms, iOS and Android. However, there is often debate around which platform is best to build on first.
Mobile apps are now an integral part of the digital strategy, with well over 1 million apps in both the Itunes App Store and Google Play. As a result, the market has become increasingly competitive and app launch strategy is vital for the success of the app.
As the healthcare industry continues to digitally transform, providers are focused on adopting new strategies to enhance workflows and boost patient engagement. In particular, mobile health (mHealth) has introduced new and innovative approaches in healthcare that support patient engagement and value-based care models.