Digital health is introducing new approaches to the management of health conditions. Research has demonstrated significant growth in the impact that digital health is having on patients and healthcare overall. The adoption of digital health tools, such as mobile health apps, holds great promise with evidence of these tools playing a positive role in both patient… Read more »
For most industries a mobile strategy is no longer an option, it is a requirement. In the world of mobile app development, it is vital to success to get it right the first time. One of the top reasons for mobile apps failing at the market within the first few months is due to poor… Read more »
App creation is a long and rigorous process and even with all the hard work and dedication involved, success is still not guaranteed. Mobile app downloads will cross 269.69 billion by 2017 according to a recent study published by Statista, and in this competitive landscape, it is of utmost importance to understand and measure the… Read more »
Australia is home to 537 local councils that are managed by over 6,600 councilors. With a growing population, local councils need to find different avenues to engage the 15.3 million of the 24 million Australians who have a smartphone (IAB Australia). One local council in the city of Logan, Queensland, has done just that using… Read more »
For most industries a mobile strategy is no longer an option, it is a requirement. Smartphones are now outselling computers threefold and the mobile app market is growing exponentially. Consequently, creating a responsive and engaging environment through mobile strategy is now considered essential for fostering a positive customer experience.
Due to the rapid growth of smartphone usage, and the ever-changing consumer behaviour, mobile apps are now considered an essential part of business strategy. However, attaining executive buy-in for mobile app development can be an extremely challenging task.
As digital now becomes firmly embedded in every business as an integral part of strategy, it is a focus on people that will ultimately underpin success. With approximately 5 million apps available in the major app stores, the highly competitive nature of the app market makes the ‘build it and they will come’ a risky motto to live… Read more »
The mobile app ecosystem will continue to grow exponentially over the coming years, along with the widespread adoption of app analytic tools. However, most businesses today are not effectively leveraging app analytics.
As the mobile ecosystem continues to expand, businesses are creating mobile apps to capture the connected consumer. Ideally, mobile apps should be developed for both the major app platforms, iOS and Android. However, there is often debate around which platform is best to build on first.
Onboarding is one of the most critical phases in an app user’s journey. App onboarding is primarily the first point of contact and therefore is essential for making a great first impression. As a result, it is important to make this process as simple and seamless as possible.
