The internet is widely used for digital marketing – as a promotional tool, a distribution channel and sometimes as the product itself. But is marketing via social media platforms always a good tactic?
As the title suggests, people love books. Not all people, mind you, but the people who do buy books, really love them. So when surprise was expressed at the results of a survey that suggest people aren’t giving up print books any time soon, I was surprised. What’s so strange about that?
In a town where books were once too difficult to get a hold of, a group of forty children at a small school in Ghana sit reading from their brand new e-readers.
These days, not everyone starts off with a book deal. Some do, but that’s a rarity. What is more likely is for the writers of today to self-publish or have their works moderated online by like-minded communities or to write a blog online. Who says that isn’t getting published, though?
While it’s true that online retailing (or e-tailing) is a much bigger enterprise than it was ten years ago, it’s still difficult to find a giant of profitable e-tailing that isn’t everyone’s favourite frenemy, Amazon. This might be because we aren’t creating and marketing our content in a way that creates revenue.
Late last year, Danish News Association’s chairman Jon Lund released an article “Why tablet magazines are a failure”, sparking much controversy in the digital world. His points were well argued and draw on areas that the world of digital publishing definitely needs to improve upon. But calling tablet magazines a complete failure after only three… Read more »
Many great books never get published, while there are many others that maybe shouldn’t have been published at all. Determining bestsellers from the not-so-good reads is a gamble for both the author and publisher, and can cost both a lot of money – only to have the book potentially not make any sales at all…. Read more »
Everybody wants to recommend you something these days. It’s a proven sales technique – how will you know you want something, if you haven’t been shown it yet? The Internet has gotten especially good at this – eBay, Amazon, basically any website that is selling something. That’s why I find it astonishing that almost no-one… Read more »
Since the dawn of the tablet-and-mobile-platform era, critics and so-called well informed individuals have been crying out that digital will inevitably take over the print world. But just like the infamous Video v. Radio, I don’t think that digital has delivered a knockout punch to it’s predecessor just yet.
A few months ago we published a blog about implementing the concept of artistic patronage, where authors are the investment for publishers, not already completed manuscripts. It would encourage long-term relationships between authors and publishers, and would probably assist in genre development. Well, good news, Patreon has started doing this! Only not just for books…