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Posted on May 6, 2014 in Best Practices

Traditional and Digital Marketing Must Go Hand-in-Hand

06May
Liquid-State-Traditional-Digital-marketing-iphone

The internet is widely used for digital marketing – as a promotional tool, a distribution channel and sometimes as the product itself. But is marketing via social media platforms always a good tactic?

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Brand, Business, Facebook, General, Marketing strategy, multi-channel marketing, Social media
Posted on April 16, 2014 in Archive

It’s easy to be a publisher nowadays

16Apr
It's-easy-to-be-a-publisher-nowadays-Liquid-State

These days, not everyone starts off with a book deal. Some do, but that’s a rarity. What is more likely is for the writers of today to self-publish or have their works moderated online by like-minded communities or to write a blog online. Who says that isn’t getting published, though?

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digital publishing, General, publishing, self publishing
Posted on February 12, 2014 in Archive

ISBNs and other fun acronyms

12Feb

If you want to sell a book that you have written, whether through a publisher or independently, then you will almost certainly need an ISBN. You’ve definitely seen one before, even if you didn’t know what you were looking at. The problem is, with digital books becoming more prevalent in the book market, you don’t… Read more »

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digital publishing, ebook, General, isbn, publishing
Posted on December 22, 2013 in Archive

How are declining ebook sales a ‘mixed blessing’?

22Dec

Here we go again. Once more, statistics showing that ebook sales have slowed down in the last year have the industry shouting out that the only logical explanation must be that the print format is regaining it’s former glory and momentum as the champion of the written novel. I don’t know how to put this,… Read more »

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digital publishing, ebooks, General, Liquid State, publishing
Posted on November 13, 2013 in Archive

There are just four types of authors in this world

13Nov

I thought we could spend the next two blogs discussing this multi-post article by Rob Eagar from Digital Book World, classifying and discussing the four types of authors in the world: Unsuccessful Authors, Successful Authors, Authors Who Play Dead and Dead Authors. There, that simple. The end.

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authors, Book, bookselling, General, publishing
Posted on September 20, 2013 in Archive

“Hyperlocal gone global”:Breaking Tweets made it big time

20Sep

Craig Kanalley – he’s using Twitter right. He even used it to get himself a pretty good job.

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Breaking Tweets, digital publishing, General, Twitter
Posted on September 7, 2013 in Archive

What the fall of bookstores means for publishers

07Sep

The digital revolution has left the publishing industry in a state of flux and has raised a lot of questions about the future of all involved. Specifically, what does the fall of bookstores mean for publishers?

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bookselling, bookstores, digital revolution, General
Posted on August 26, 2013 in Archive

Barnes & Noble’s secret to success

26Aug

Since Barnes & Noble’s former CEO, William Lynch was dismissed, the Internet has been rife with discussion about the imminent death of the company. 

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barnes & noble, digital books, digital publishing, General, tablet publishing, tablets
Posted on June 6, 2013 in Archive

The Advantages of Cloud Computing for Startups

06Jun
The-advantages-of-cloud-computing-for-startups

Here at Liquid State, ‘the cloud’ is essential to the way we operate. Our cloud-based digital publishing system is only possible because of the revolutionary technology that is cloud computing for startups. Just a few years ago, we couldn’t have existed.

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atlassian, cloud computing, cloud technology, digital publishing, disruptive innovation, General, startups
Posted on May 31, 2013 in Archive

The big publishers making digital a part of their strategy

31May

Finally! The big publishers are starting to realise that to keep up with the times and cater to the expanding reading habits of their audiences, they need to include digital as a balanced part of their strategy.

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android, digital innovation, digital publishing, Forbes, General
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