The future of healthcare is being shaped largely by the patient engagement evolution. In this new world of health care, effective patient communications and engagement will continue to control the course of success. It is all about the right care, in the right place, at the right time.
Mobile is becoming ubiquitous in the Healthcare industry, playing a significant role as the industry continues to adopt a patient-centred approach. Healthcare leaders are now seeking to improve the patient experience through tailoring patient engagement strategies to meet the expectations of their digital savvy patients.
Healthcare providers are now recognising patients as customers, tailoring their services to meet specific needs at each stage of the patient journey. mHealth apps are fast becoming one of the best tools for this type of personalised patient-centered care, empowering patients through providing relevant and easily accessible information.
As the healthcare industry continues to digitally transform, providers are focused on adopting new strategies to enhance workflows and boost patient engagement. In particular, mobile health (mHealth) has introduced new and innovative approaches in healthcare that support patient engagement and value-based care models.
A new study by Accenture shows that creating a superior consumer experience not only improves patient engagement in hospitals but also correlates to 50 percent higher hospital margins. In fact, at Liquid State we see the social and economic value in improving patient engagement in hospitals through apps and integrated communications solutions.
Technology is incrementally shifting the doctor-patient relationship into the digital age. This is truly the case for apps. Apps can enable doctors to directly engage with patients even when outside the consulting room. But what factors do companies need to consider when developing a health communication app to drive patient engagement?