For most industries a mobile strategy is no longer an option, it is a requirement. In the world of mobile app development, it is vital to success to get it right the first time. One of the top reasons for mobile apps failing at the market within the first few months is due to poor… Read more »
Mobile technology has increasingly become an everyday part of the connected consumer’s life. Not only are apps becoming more central to our lifestyle, they are also considered the new battleground for brand loyalty. If businesses want to retain customers and capitalise on their digitally savvy behaviour, they must build a compelling mobile presence through apps.
Mobile strategy is crucial for future growth in any business. When it comes to app development, many companies are unsure whether to take a custom or platform development approach. Although the idea of building a custom app from scratch may be appealing, it is important to recognise the hidden costs associated with it.