Mobile Publishing, an Unexplored Opportunity
As I and so many others have said before, the publishing industry has been offered a way of remaining relevant in an increasingly technological society, in the form of mobile publishing.
As I and so many others have said before, the publishing industry has been offered a way of remaining relevant in an increasingly technological society, in the form of mobile publishing.
This morning I watched a YouTube video rescued from the distant past – the 90’s – about digital newspapers, and I was impressed by how accurate the majority of the predictions were.
Self-publishing has emerged from the peripheries of the publishing industry to become one of the primary contenders in mainstream publishing. According to research released by American marketing research company, Bowker, self publishing has seen triple digit growth in five years.
Recent research from global market intelligence firm, IDC, indicates that Android devices have seen a rapid increase in popularity in 2012 and 2013. According to IDC figures, Android tablets are set to dominate the market in the near future, even surpassing their biggest competitor, the Apple iPad.
The rise of the digital publishing industry has been surrounded by a lot of hype in recent years. It’s no secret that Australian readers have readily adopted digital books. Exactly how many digital books have been sold in Australia, however, remains a mystery.
I came across an interesting article this morning about digital publishing. It includes the familiar discussion about the Internet eroding traditional sources of revenue for publishers and suggests that they should look to Meredith Corporation to figure out how to survive the evolution.