Posted on December 21, 2015 in - Mobile Apps, Best Practices
The 5 Customer Segments to Download Your App
21Dec
Understanding audience engagement and customer segments is imperative to the success of an app. One common mistake companies tend to make, is to assume that majority of users will download an app as soon as it’s launched. Unfortunately, this is unrealistic and rarely happens. Instead, an app is incrementally adopted across five customer segments.
