There’s no denying, this is an interesting time for the publishing and news industry. We have seen lots of crossovers between platforms, much experimentation and a whole lot of discussion on where the industry in general is headed. Here’s one combination of format and written word that I hadn’t considered so far – newspapers getting… Read more »
Most likely, if you’ve been in a major city in the last five years and viewed a billboard or read a magazine, you’ve encountered an augmented reality campaign. Thanks to the emergence of smartphones the popularity in AR has exploded across the advertising and media industries – but how often are these campaigns successful or… Read more »
Providing flexibility in content consumption can be beneficial for news publications, journalists, and customers alike. Maybe this is why we’ve seen a rise in author based subscriptions.