Posted on October 21, 2013 in Archive

Mediatailing: the genius love child of retail and media


Large retailers like UK grocer Tesco have gotten in the game of ‘mediatailing’ – the fine art of releasing (in Tesco’s case) lifestyle magazines that encourage ‘direct relationships with customers’. In other words, read the Tesco magazine while you buy from Tesco. Some people aren’t crazy about it, but it could be a foreshadowing of… Read more »

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