Posted on April 2, 2014 in Archive

E-tailing is a simple formula, when it comes down to it


While it’s true that online retailing (or e-tailing) is a much bigger enterprise than it was ten years ago, it’s still difficult to find a giant of profitable e-tailing that isn’t everyone’s favourite frenemy, Amazon. This might be because we aren’t creating and marketing our content in a way that creates revenue. 

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