Posted on May 15, 2014 in Archive

Augmented Reality apps revolutionising the book industry


Pop-up books have certainly come a long way since I was a child. Late last year, Australian animation company Resin brought author and illustrator Adam Stower’s children’s story ‘Two Left Feet’ to life, through an augmented reality app, enhancing storytime for youngsters and parents alike.

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Posted on November 27, 2013 in Archive

Augmented reality technology is here to stay


Most likely, if you’ve been in a major city in the last five years and viewed a billboard or read a magazine, you’ve encountered an augmented reality campaign. Thanks to the emergence of smartphones the popularity in AR has exploded across the advertising and media industries – but how often are these campaigns successful or… Read more »

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