Future buys leading tech titles
Future Publishing Australia has purchased two technology brands, APC and TechLife from Bauer Media Group for an undisclosed price. What does this buy mean for leading tech titles?
Future Australia is a division of Future plc, the globally renowned media group and digital business.
The print publications and associated digital properties, including their websites, will join Future Australia’s existing technology and gaming portfolio, which includes well-known brands TechRadar and T3.
TechRadar is one of Future’s most successful brands, reaching over 17.9 million international users per month.
Last year it launched localised content in the US and Australia, and since then has seen a 44% growth in Australia.
Future Publishing Australia is confident that their newly acquired titles will be just as lucrative, and chief executive, Mark Wood, said the move is part of the company’s strategy to build a leading global technology business.
COO of Future Australia, Neville Daniels, said the company is excited about the acquisitions because “APC and TechLife are incredibly strong brands in the Australian technology sector – both engage large, loyal audiences of tech-savvy, influential early adaptors.”
APC is Australia’s longest published computer magazine and is an influential voice in the international technology market.
TechLife is a tech magazine that includes insightful commentary on how the latest technologies can enhance modern life.
Alongside the sale, Bauer has cut 30 advertising employees, (about 10% of the department), and five staff members have moved across to Future.
These reports are consistent with observations that Bauer Australia has been struggling a little since it acquired ACP Magazines at the end of last year.
But every cloud (whether computing or cumulus) has a silver lining and in this case it’s the fact that Future Australia was able to step in and give these iconic titles a good home.
It’s great to see a smaller, more agile publisher in the position to take up the baton and be provided with such a great opportunity for growth.
Print magazines in Australia aren’t in as bad a shape as they are in the UK or America (Australia is Bauer’s third most profitable market), which means there’s more time for a savvy publisher to make something of these magazines.
Given Future’s track record for pulling innovations out of the bag at the right time, they’re definitely the right team for the job.